Email’s ROI is still ahead of most offline and online channels according to Direct Marketing Assoc. Email’s ROI is twice as good as Social, Mobile, and Direct Mail and a third better than Search. However it’s a channel that needs nurturing. Your email list subscribers need regular communication from your business and on this blog and in our revised 2016 ebook we have tips on how to improve your communication. Plus here are more helpful tips to improve your rate of email conversion (opens and clicks).
Hillary Clinton made history this week by becoming the first female Presidential candidate for a major party and it’s largely thanks to her competent team including those responsible for email marketing – (check out our list of what we’ve learned from Hillary Clinton’s email marketing – later in this article).
Business email marketing in 2016 is alive and well and it remains the preferred communication channel for businesses worldwide. Use of email is actually growing in popularity contrary to what some would have you believe.
Email applications were quite basic not that long ago but that’s in the past. The growth in email use has seen tech firms invest more in their email applications adding more user friendly features.
Businesses reliance on email as a communications channel with customers, prospects and advocates is growing with it’s use expanding beyond the monthly newsletter. A recent Salesforce survey lists typical campaign types used by their customers. While most of their customers are located in America; here in New Zealand the types of email campaigns are growing too.
Mobile use for email is growing in New Zealand. Business to Consumer (B2C) emails have a higher open rate than Business to Business (B2B).
Mobile open rates of 40+ percent are now the norm for our B2C clients whereas our B2B clients expect to achieve around 30 percent.
Many website owners around the world were shocked this week when they noticed the page rank icon on their website showed ‘0/10’. Websites with page ranks of 4 or more often displayed their page rank to visitors however Google has now removed it from their tool bar feeds.
JJust this week we were reminded of how useful set and forget auto responder campaigns are for securing new business.
Auto Responder (AR) emails are not just the plain text email that is sent to a recipient straight after they’ve completed an action online, like a purchase, download or registration. Auto Responder campaigns can be your regular eDM – in full HTML with colour and images.
Quality content leads the way for SEO and content marketing also takes centre stage among digital marketing strategies.
Placement of well written articles on reputable third party websites is paramount for SEO and here’s why…..
What is the future of email? Will it exist and if so what will it look like and how will we use it?
“Email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels, according to consumers.”
Litmus
When was the last time you looked at your email list? How active are your subscribers? We predict twenty percent of your email list subscribers are responsible for eighty percent of the opens and clicks in your email marketing campaigns.
Now is the time to formulate a plan to engage with more of subscribers on your business email list.
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