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Step Up To ‘Interactive Content Marketing’

Content marketing has gotten a lot smarter and it’s rewarding businesses and marketers globally with higher rates of conversion. Marketers are always looking for proven strategies that provide their clients with higher rates of user engagement. Interactive content marketing (ICM) is it and there are lots of different tools to use, many which gleam a bit more data out of the user for the business. It could be said that ‘interactive content marketing is ‘remarketing’ on steroids.

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game

There’s no way to avoid content marketing, it’s huge business and projected to grow to an annual spend of more $3 billion (USD) by 2019. It’s fair to say for the majority of marketers, they’re using content marketing in some form whether they’re cognisant of it or not. Businesses whom have embraced it for some time will now be using ’Interactive Content Marketing’ to improve their campaigns.

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flying

Google Page Rank Gone – What Now

Many website owners around the world were shocked this week when they noticed the page rank icon on their website showed ‘0/10’. Websites with page ranks of 4 or more often displayed their page rank to visitors however Google has now removed it from their tool bar feeds.

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Writing Articles For Your Blog Or A 3rd Party Site

Writing articles for 3rd party publisher sites and your blog can be a daunting process if you don’t know what you’re doing. The purpose of blogging and article submission to publisher sites has evolved quickly over time and it is now it is considered a fundamental part of marketing. The copy must be relevant and succinct and most of all “interesting”.

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eDM and Blog Writing Tips

Is eDM and blog copy writing a skill you can learn? We believe it is, and also it’s a skill that can be honed with practice and ongoing review. Here are some straightforward rules you can follow to create eDM and newsletter copy that will impress your email subscribers.

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22 Percent New Websites Use WordPress

WordPress has reached new heights with its open-source software. With its ‘General Public Licence’ (GPL) users can use the WordPress software for free and also change it and share it. This freedom has been a game changer in the blogging software sphere and WordPress left has left its rivals behind.

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