Buzzwords have been around for over 60 years and according to the Buzzword entry in Wikipedia, businesses would fail to operate these days without them. So let’s introduce you to a recent buzzword in the digital marketing space – ‘Digital Storytelling’.
Content marketing has come of age yet New Zealand businesses are slow on the uptake and this has in many ways worked in its favour. Mistakes have been made and strategies tested and honed so now is the time for local businesses to jump onboard and embrace it.
Many website owners around the world were shocked this week when they noticed the page rank icon on their website showed ‘0/10’. Websites with page ranks of 4 or more often displayed their page rank to visitors however Google has now removed it from their tool bar feeds.
Quality content leads the way for SEO and content marketing also takes centre stage among digital marketing strategies.
Placement of well written articles on reputable third party websites is paramount for SEO and here’s why…..
Writing articles for 3rd party publisher sites and your blog can be a daunting process if you don’t know what you’re doing. The purpose of blogging and article submission to publisher sites has evolved quickly over time and it is now it is considered a fundamental part of marketing. The copy must be relevant and succinct and most of all “interesting”.
Apple’s recent announcement that it’s iOS9 supports Ad Blocking software came as a shock and caused immediate advertiser and publisher panic online.
While Ad Blockers are not new – Apple’s move is considered a game changer.
Is eDM and blog copy writing a skill you can learn? We believe it is, and also it’s a skill that can be honed with practice and ongoing review. Here are some straightforward rules you can follow to create eDM and newsletter copy that will impress your email subscribers.
WordPress has reached new heights with its open-source software. With its ‘General Public Licence’ (GPL) users can use the WordPress software for free and also change it and share it. This freedom has been a game changer in the blogging software sphere and WordPress left has left its rivals behind.
Businesses want their website and webpages ranked on the first page of google’s organic search results and there is no magic answer to achieve it. Online Search is still considered the top referring channel of visitors to websites and Google is the most popular search engine. While this lasts the battle to outsmart Google’s ranking algorithms…
Content Marketing is alive and well and its ultimate goal should be to generate sales for your business! While there are other goals too e.g. brand awareness, increase website traffic; your blog writers need to understand the overriding purpose of the blog and how it can drive more business into your company. The advancement in…