Businesses want their website and webpages ranked on the first page of google’s organic search results and there is no magic answer to achieve it. Online Search is still considered the top referring channel of visitors to websites and Google is the most popular search engine. While this lasts the battle to outsmart Google’s ranking algorithms…
Content Marketing is alive and well and its ultimate goal should be to generate sales for your business! While there are other goals too e.g. brand awareness, increase website traffic; your blog writers need to understand the overriding purpose of the blog and how it can drive more business into your company. The advancement in…
New Zealand businesses have adopted inbound marketing but how do they know if it is really working for them? What can they do to get better results? If we target the three inbound marketing types simultaneously – optimum results are mostly likely the outcome. Inbound Marketing Types Explained – Paid, Owned and Earned Paid =…
Is your business guilty of saying something like this? “We don’t have a business blog because we’re not writers”. There is a fear out there when it comes to business blogging so it is often overlooked as a marketing channel for New Zealand businesses. So why is a Business Blog so scary? The writing style…
Its easy to get caught up in one marketing channel and forget your business has many channels and they all need attention. Perception rules therefore ignoring your social media profiles or your email list may be a detriment to your business. More than likely an employee will favour one channel over another e.g. he or…
This blog post is the final part in our series on “how to market your New Zealand business with surgical precision”. Part 1 in the series provided an understanding of why New Zealand businesses need to know exactly where their customers and prospects hang out online and why they need an active yet professional social…
When done properly, blogging is the perfect business online marketing and reputation management tool and for many businesses has become important for their Social Media Marketing NZ.
Writing articles and blogs used to be a more organic and natural process where you could just write without thinking about how your article would be found and who would read it. Now, as authors and bloggers, we are having to concern ourselves with things like search engine optimization (SEO), back linking, link building, natural links and of course how all this then links into Social Media Marketing NZ – which now plays an important part of a businesses online reputation management.
Blogs are a great way to reach out and as a business marketing tool they offer you the ability to highlight aspects of your business and can add interest to goods and services that link into other business assets like websites and social media sites. From a Social Media Marketing NZ perspective, when “blogging” it is crucial to have your blog linking to your websites and social media sites, getting readers to click through to your main assets has to be the primary goal of a blog. Making the blog interesting and informative will maximize the chances of the reader engaging with your brand and business.
To be a successful blogger you have to keep up with the many different aspects of blogging and accept that it is a constantly evolving genre. But central to any change in the way to deliver a blog is the ability to write compelling, fresh and engaging content consistently and continuously over time.
