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Breaking the Spam and Privacy Law?

Mention ‘law’ and it puts most of on the back foot and in defence mode. We immediately ask: What have I done wrong?

Well as marketers there are so many laws now that being defensive is understandable. It’s not like we want to break the law, we are after all law abiding citizens.

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Are you ready for the new Privacy Act?

Data protection and privacy laws have been revised and strengthened in: Australia, Canada, the EU’s GDPR, Britain and Singapore and the wheels are turning on a new privacy act here in New Zealand.

A year from now (1 July 2019) the new privacy bill (The Bill) is expected to replace the current New Zealand’s Privacy Act 1993 so what does this mean for our marketers and businesses sending out marketing emails to their email lists and collect data online?

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GDPR Is A Timely Reminder To All Marketers

The go-live date for GDPR is nearing and businesses large and small are furiously working on their opt-in campaigns so they’re compliant by 25 May 2018. Of course the GDPR (General Data Protection Regulation) is EU specific but there’s no doubting it’s far reach in the global business landscape.

While many businesses on this side of the world may be looking on in horror at the GDPR, it is a timely reminder to all marketers wherever they reside and whatever industry they’re in, to adhere to anti-spam laws

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DIA Tracks TXT Spammers

The Unsolicited Electronic Messages Act 2007 covers electronic messages, mobile txts and faxes. It has been managed by the DIA for nearly seven years now. Are you receiving txt spam? The answer is more than likely ‘yes’.

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Is a LinkedIn Connection Consent for Email Marketing?

Mobilize Mail, is a local ESP (email service provider) and it is important we know the DIA’s interpretation of Unsolicited Electronic Messages Act 2007. We recently requested their insight on ‘consent’ via social network membership.

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All About Spam

It is five years since the Unsolicited Electronic Messages Act 2007 came into effect, so it is a good time to go over what it is all about. Spam is the generic term for the electronic commercial email, fax, and mobile or smart phone text (TXT) and image-based messages you receive without having requested them.

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What you Need to Know About Anti Spam

What is Spam? Spam is the generic term for the electronic commercial email, fax, and mobile phone text and image-based messages you may receive without requesting them. You will find that almost always these messages are of a commercial nature and invite you, the recipient, to buy a product or service.

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Latest NZ Spam Alerts Now Available on Twitter

Our very own New Zealand Anti Spam Compliance Unit of the DIA (Department of Internal Affairs) are now on Twitter according to their latest press release. Their twitter profile is called AntiSpamInfoNZ and it has been created to share information as part of the DIA’s pubic education programme. The latest scams will be broadcasted on the twitter profile along with other useful information for compliance and spam avoidance.

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The Anti-Spam Law – Essentials To Be Aware Of

Most of us probably know about the “SPAM” problem by now and attempts to deal with it through the Unsolicited Electronic Message Act. SPAM clogs up the Internet, disrupts email delivery, reduces business productivity, raises Internet access fees, irritates recipients, and erodes people’s confidence in using email. None of us want to receive it, but…

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10 Ways to Get Listed as a SPAMMER

A study conducted by Return Path in 2004 revealed that 60.1% of people deleted un-read messages from unknown senders. Even more disturbing 23.4% hit their “report this email as SPAM” button provided by the ISP and email subscriptions that they were subscribed to were also included. In this article I will present 10 of the…

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