How relevant is the 22 immutable laws of marketing in 2018? This is a good question as undeniably this book has been a top seller for many years. Released in 1994 by Al Ries, Jack Trout, it offered a no nonsense sort of dog-eat-dog world understand of marketing, and as the saying goes: Violate them…
Mention ‘law’ and it puts most of on the back foot and in defence mode. We immediately ask: What have I done wrong?
Well as marketers there are so many laws now that being defensive is understandable. It’s not like we want to break the law, we are after all law abiding citizens.
Data protection and privacy laws have been revised and strengthened in: Australia, Canada, the EU’s GDPR, Britain and Singapore and the wheels are turning on a new privacy act here in New Zealand.
A year from now (1 July 2019) the new privacy bill (The Bill) is expected to replace the current New Zealand’s Privacy Act 1993 so what does this mean for our marketers and businesses sending out marketing emails to their email lists and collect data online?
Advertising is one discipline, businesses regardless of their size are always looking for improved ROI. Therefore hunting down and trying new strategies for a higher rate of conversion is the overriding focus of many marketers and business owners; and in this blog article we summarise (from this article “Advertising That Works in 2018”, where you can spend your advertising dollars in 2018.
For ROI and SEO content marketing leads the charge, ahead of other strategies like online banners.
The go-live date for GDPR is nearing and businesses large and small are furiously working on their opt-in campaigns so they’re compliant by 25 May 2018. Of course the GDPR (General Data Protection Regulation) is EU specific but there’s no doubting it’s far reach in the global business landscape.
While many businesses on this side of the world may be looking on in horror at the GDPR, it is a timely reminder to all marketers wherever they reside and whatever industry they’re in, to adhere to anti-spam laws
For the email marketers whom have yet to get their email marketing plan underway, here are some tips to make it a huge success with more email subscribers, better conversion rates and lower unsubscribes.
Your email marketing plan will keep you focused and motivated throughout the year.
With the upcoming festivities and holidays just around the corner, if you’re finding it hard to stay focused on work you’re not alone. There are millions of us watching Christmas videos online and what better place to do it than on Youtube?
When you’re on a break or during your lunch hour we recommend watching a few of the nativity themed videos. There’s songs, cartoons, and the wildly popular TV ads to get you in the festive mood and perk up your spirits for the rest of the day.
This is a good question – are your emails being read? Marketing today is tough-going especially if you’re doing the same as you ever have i.e. impersonal, transactional and always focused on what’s in it for you.
Today consumers demand more and marketers who don’t focus their content to please their intended audience end up with emails being ignored.
Some businesses are falling into the trap of just using social media to share their digital marketing campaigns.
Marketers have either forgotten the ‘tried and true’ channel “email” or they’ve fallen into the trap of believing email no longer works. This is a big mistake – email marketing remains the best channel for communication, conversion (clicking of links within the eDM) and engagement (taking further action once they’re where you want them to be – on your website or landing page).
Content marketing has gotten a lot smarter and it’s rewarding businesses and marketers globally with higher rates of conversion. Marketers are always looking for proven strategies that provide their clients with higher rates of user engagement. Interactive content marketing (ICM) is it and there are lots of different tools to use, many which gleam a bit more data out of the user for the business. It could be said that ‘interactive content marketing is ‘remarketing’ on steroids.