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Email Marketing Plan for 2018

For the email marketers whom have yet to get their email marketing plan underway, here are some tips to make it a huge success with more email subscribers, better conversion rates and lower unsubscribes.

Your email marketing plan will keep you focused and motivated throughout the year.

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Christmas Video 2017

With the upcoming festivities and holidays just around the corner, if you’re finding it hard to stay focused on work you’re not alone. There are millions of us watching Christmas videos online and what better place to do it than on Youtube?

When you’re on a break or during your lunch hour we recommend watching a few of the nativity themed videos. There’s songs, cartoons, and the wildly popular TV ads to get you in the festive mood and perk up your spirits for the rest of the day.

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Are Your Emails Being Read?

This is a good question – are your emails being read? Marketing today is tough-going especially if you’re doing the same as you ever have i.e. impersonal, transactional and always focused on what’s in it for you.

Today consumers demand more and marketers who don’t focus their content to please their intended audience end up with emails being ignored.

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Digital Marketing Needs Email

Some businesses are falling into the trap of just using social media to share their digital marketing campaigns.

Marketers have either forgotten the ‘tried and true’ channel “email” or they’ve fallen into the trap of believing email no longer works. This is a big mistake – email marketing remains the best channel for communication, conversion (clicking of links within the eDM) and engagement (taking further action once they’re where you want them to be – on your website or landing page).

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Step Up To ‘Interactive Content Marketing’

Content marketing has gotten a lot smarter and it’s rewarding businesses and marketers globally with higher rates of conversion. Marketers are always looking for proven strategies that provide their clients with higher rates of user engagement. Interactive content marketing (ICM) is it and there are lots of different tools to use, many which gleam a bit more data out of the user for the business. It could be said that ‘interactive content marketing is ‘remarketing’ on steroids.

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There’s no way to avoid content marketing, it’s huge business and projected to grow to an annual spend of more $3 billion (USD) by 2019. It’s fair to say for the majority of marketers, they’re using content marketing in some form whether they’re cognisant of it or not. Businesses whom have embraced it for some time will now be using ’Interactive Content Marketing’ to improve their campaigns.

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Why NZ Businesses Use Content Marketing In 2017

Content marketing has come of age yet New Zealand businesses are slow on the uptake and this has in many ways worked in its favour. Mistakes have been made and strategies tested and honed so now is the time for local businesses to jump onboard and embrace it.

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Business Email Marketing Tips For The Pro

Most businesses have been doing emailing marketing for so many years is there anything new to learn? Yes. An article contributed to BusinessBlogs recently is trending right now. It has valuable recommendations for businesses specially those whom use it as their primary channel for new business prospects.

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Quality Filters For Your Email List

In our earlier blog article Email List Size Matters we analysed why your email lists are so valuable to your business and what steps to take to look after them and also attract more subscribers. We don’t have ultimate control over our social profiles and pages and so many of the channels that feed our business with visitors and clients yet we spend a lot of time and money nurturing them; often with dedicated personnel tasked with updating and posting regularly throughout the day. As a business we need to also focus on what we do own now more so then ever before.

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