Keep it simple is the number one tip from leading email marketers. Businesses have more customer data at their finger tips today than ever before and slowly it’s being put to good use by email marketers. As a result email content is more personalised and in 2017 more businesses will realise the potential for greater conversion from unique marketing emails campaigns; so while the back end becomes more complex the actual email message itself should remain simple.
Businesses tend to use the digital marketing strategies they understand and have confidence in while ignoring the rest. Reading articles on digital marketing may not change what your business is doing immediately however when the time is right more knowledge on what is available will be useful.
Gareth Morgan has launched a new political party called TOP (The Opportunities Party) and it’s off to a good start with well over the prerequisite 500 financial members but what will it take for the party to get 5 percent of all party votes to get into Parliament? We believe TOP will need to fully embrace online marketing including email marketing Clinton Style
Influencer marketing has been around for a while and we’ve all seen the paid celebrity product placement and posts in social media. While we know it’s not real we still react positively to it and hence celebs get paid handsomely for their posts etc. Small businesses can also use Influencers to grow their brand and sales and without needing a big budget to score a celeb or two.
Email is getting more popular and it’s on target to reach 246 Billion per day by 2019. That’s a lot of email.
Email is loved for its management and archiving capabilities. There is no replacement for it – yet. Instant messaging in mobile apps and social media has taken some of the load off email however that’s just been filled by all the communication once delivered by snail mail.
What didn’t the Trump campaign do well before they commenced their email marketing campaign? In our earlier post Expert Email Marketing Clinton Style the Clinton and Trump email campaigns were compared.
Email and Social Media produce better results for your business when they are working together.
Be the matchmaker in your business and nudge your email and social media marketing teams towards the same goal of working together on mutually beneficial initiatives so your business can achieve a higher ROI.
Three-quarters of New Zealanders regularly use a smartphone for email, social sites, on demand tv, net surfing etc. Even half of our retired folk are regularly using the device.
We love the Internet over scheduled TV and YouTube is most in demand. However while we’re all benefiting from being more connected it’s also stressing us out.
Does it take three or more touches to get a sale? For some sales it’s just one touch and this is called an impulsive sale and we all want a lot more of these sales.
However to achieve the impulsive sale a lot of work has already been done by your business, building it’s reputation and thus earning the trust of impulsive buyers.
Email’s ROI is still ahead of most offline and online channels according to Direct Marketing Assoc. Email’s ROI is twice as good as Social, Mobile, and Direct Mail and a third better than Search. However it’s a channel that needs nurturing. Your email list subscribers need regular communication from your business and on this blog and in our revised 2016 ebook we have tips on how to improve your communication. Plus here are more helpful tips to improve your rate of email conversion (opens and clicks).