Writing articles for 3rd party publisher sites and your blog can be a daunting process if you don’t know what you’re doing. The purpose of blogging and article submission to publisher sites has evolved quickly over time and it is now it is considered a fundamental part of marketing. The copy must be relevant and succinct and most of all “interesting”.
In the coming weeks take time to reflect on your business email marketing in 2015.
Plan now to get more from your email marketing in 2016. Contact us to assist with you with your subscriber personalisation and email lists segmentation, we want your business to achieve higher conversion rates in the coming year.
In an earlier blog article titled: Is a Video worth 1.8 million words? the value of video as a valuable marketing tool for business was reviewed. Videos that grab attention and have a clear message win over viewers and become viral.
Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).
With Apple’s iOS9 now supporting Ad Blockers it’s the high earners who are using them the most and of course they’re the consumers marketers aim to target.
Online users aged 18 – 24 use ad blockers and at least a third of Millennials are also blocking ads.
Apple’s recent announcement that it’s iOS9 supports Ad Blocking software came as a shock and caused immediate advertiser and publisher panic online.
While Ad Blockers are not new – Apple’s move is considered a game changer.
According to eMarketer New Zealand has outperformed other nations in APAC. Business email marketing achieves great results here.
Open and click rates in New Zealand are amongst the highest in the region and we also have a low unsubscribe rate. Australia also faired well while the less developed nations like India performed poorly.
The saying a picture is worth a thousand words is true enough. Now add audio and moving frames and you have a video and according to Dr James McQuivey of Forrester Research a video is worth 1.8 million words.
Wow if it was true your entire website, and all marketing collateral could be replaced with just one video – which is really not possible.
Catvertising is the use of cats in advertising. The first ever Cat Video was filmed by Thomas Edison titled Two Boxing Cats back in 1894. Since then our appetite for cat videos is insatiable.