Email as a communication and marketing channel for business alive and well and the preferred choice by the ‘Millennials’. Millennials are people between 25 – 35 years of age.
Dropping an image in an eDM is easier and faster to do than using HTML to cleverly present the same message using colour and text. Using images is also more attractive now too with popular email clients immediately downloading images when a message is opened from the recipient’s Inbox.
Businesses already secure customers from email marketing so the greatest challenge is not what to say to get the business it’s how to say it to more people. Reaching more people to grow your email list takes ingenuity, motivation and reach.
The swift switch to mobile use for all things online had WebSitePulse predicting Google will penalise websites that are not mobile friendly in the near future. Their prediction was back in July 2013.
Back in 2010, Mashable, the most popular news site for all things digital reported mobile web will take over from web use from the desktop and laptops by 2015 and they got it right!
Smarter businesses have fully embraced content marketing as their primary inbound marketing strategy and it’s delivering results. Content is King and it will remain forever so therefore it’s how important to know how to use it to fill your business pipeline.
Are you struggling to get your email marketing going in 2015? If you are, you’re probably not alone however relax, just by doing it at all you’re eighty percent on your way to success.
To kick start your email marketing communication today follow these tips starting with eDM content.
January is the month for implementing your email marketing plan for the year ahead. The core focus of an email marketing plan is to improve the eDM conversion rate i.e. get more clicks off your email marketing messages.
Self regulating hearts, Driverless Cars are two of the top 10 new technologies predicted to be released in 2015. In the smartphone market there the transparent phone, holographic phone and the Project Ara modular phone.
We have collated articles we have written recently on email marketing into a downloadable eBook for you.
The core areas of Business email marketing that can improve are: eDM and blog content, and eDM design so that’s what this eBook is all about.
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