In our earlier blog article Email List Size Matters we analysed why your email lists are so valuable to your business and what steps to take to look after them and also attract more subscribers. We don’t have ultimate control over our social profiles and pages and so many of the channels that feed our business with visitors and clients yet we spend a lot of time and money nurturing them; often with dedicated personnel tasked with updating and posting regularly throughout the day. As a business we need to also focus on what we do own now more so then ever before.
The size of your email list should be your focus in 2017. Grow it. Set up online and offline campaigns dedicated to list-building. The campaigns need to be relevant to your target audience and capture the basic information initially then follow-up with campaigns that are more targeted. Next, analyse your follow-up campaigns and all email marketing statistics to build segments of your email list subscribers so your business can target it’s offerings more accurately and be rewarded with a higher success rate.
Is your business wondering if email marketing is still relevant in 2017? You’d be forgiven for asking the question given how long it’s been around and all the other digital marketing channel now available. The very good news is – email marketing is not only relevant it is still considered the top performer when compared to social media marketing, search and offline too – wow!
Merry Christmas to all our clients, supporters and followers. Just like email marketing, videos also compete fiercely for consumers attention and topping the Christmas charts is the aspiration of many businesses. However with millions of views on offer no cost nor time is spared in creating a masterpiece.
Keep it simple is the number one tip from leading email marketers. Businesses have more customer data at their finger tips today than ever before and slowly it’s being put to good use by email marketers. As a result email content is more personalised and in 2017 more businesses will realise the potential for greater conversion from unique marketing emails campaigns; so while the back end becomes more complex the actual email message itself should remain simple.
Businesses tend to use the digital marketing strategies they understand and have confidence in while ignoring the rest. Reading articles on digital marketing may not change what your business is doing immediately however when the time is right more knowledge on what is available will be useful.
Gareth Morgan has launched a new political party called TOP (The Opportunities Party) and it’s off to a good start with well over the prerequisite 500 financial members but what will it take for the party to get 5 percent of all party votes to get into Parliament? We believe TOP will need to fully embrace online marketing including email marketing Clinton Style
Influencer marketing has been around for a while and we’ve all seen the paid celebrity product placement and posts in social media. While we know it’s not real we still react positively to it and hence celebs get paid handsomely for their posts etc. Small businesses can also use Influencers to grow their brand and sales and without needing a big budget to score a celeb or two.
Email is getting more popular and it’s on target to reach 246 Billion per day by 2019. That’s a lot of email.
Email is loved for its management and archiving capabilities. There is no replacement for it – yet. Instant messaging in mobile apps and social media has taken some of the load off email however that’s just been filled by all the communication once delivered by snail mail.
What didn’t the Trump campaign do well before they commenced their email marketing campaign? In our earlier post Expert Email Marketing Clinton Style the Clinton and Trump email campaigns were compared.