On 5th September 2007 the New Zealand Anti Spam Law called the Unsolicited Electronic Messages Act 2007 comes into force and currently there is no code of conduct or official practical guide to assist us (yet). Fortunately we have access to reliable legal advice on the interpretation of this new law and where it impacts…
Client Question: When must an unsubscribe facility be included in a commercial electronic message? Is it only bulk emails, or is it all messages including one to one correspondence? Answer: The New Zealand Unsolicited Electronic Messages Act covers all commercial electronic messages – from one-off messages to bulk mail-outs. No minimal number of recipients are…
Working smarter not harder – it’s not as easy as it sounds except when it comes to email marketing. Whether you run a business as a marketer for your clients products or services or you are promoting your own, the job is made a lot easier when you can measure the results with email…
It will not be a surprise to learn that the number one way to get people to open your email is to send email to people that know you. An Email Consumer Survey conducted by Return Path in December 2006 also revealed that 51 percent of people surveyed opened email when they had thought they…
Q. Do I have to keep permission details sent by my opt-out subscribers who previously given consent to receive a commercial electronic message? A. Our legal advisors suggest it is advisable to keep as much detail and evidence of opt-in and opt-out subscriptions. The information may be required in case of a complaint. Some of…
Below is a question from one of our clients… Do I need ensure I have consent for every subscriber before sending a commercial electronic message even though they are already on my existing mailing list and have received numerous emails from me? Short answer – YES After 5 September 2007 anyone who sends commercial email…
I have just quickly browsed over the Singaporean SPAM Control Bill which was passed by the Singapore Parliament on the 12th April 2007 and it makes for interesting reading (if of course you like reading this kind of stuff). Here are the most interesting points for me when I reflect on the NZ Unsolicited Electronic…
The Australian Spam Law – “Spam Act 2003” provides an exemption for Charities and Religious organisations. The New Zealand Spam Law – “Unsolicited Electronic Messages Act 2007” is not following suit – all charities and religious organisations will need to comply with the legislation as from 5th September 2007. Imagine the following headline – “Salvation…
There is less than four months to go before the New Zealand Unsolicited Electronic Messages Act 2007 is enforced. We believe you need to be analysing your existing email marketing practices and planning your compliance project now. Individuals and Businesses can be affected by this new law due to compliance requirements for one to one…
Here is one viewpoint on the compliance requirements of the NZ Unsolicited Electronic Messages Act. “Investing in compliance increases deliverability and raises the value of an email message as it makes it harder for the junk to reach consumers over legitimate email. Anti-Spam is Web 1.0- it’s over. Compliance is Web 2.0 and it’s finally…
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