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Popular Spammer Tricks

Wow! This is a very very interesting web page that everyone should read to understand how spammers avoid the walls we put up to protect ourselves. I always wondered the purpose of the blank emails that come into my mail box. No subject heading, no from address, no content – whats the point silly spammers??…

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It is not really 1 question but about 3. As the legislation draws nearer to becoming law more and more questions come to the surface. Below are questions our clients have asked us. At this stage we are researching with our law firm partners for any possible answers. Questions: If a Mobilize Mail client sends…

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Clean up your email

The New Zealand Unsolicited Electronic Messages Bill draws closer to becoming law within New Zealand and all businesses who send email to their customers should now be looking at their current email practices. Why Should You Be Concerned About the Anti-Spam Law? Now you might not care or believe that the new anti-spam law will…

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New Zealand Anti-SPAM Legislation – Round 2

Well its Round 2 of the Unsolicited Electronic Messages Bill run through Parliament. I am very happy that they have removed the “Promotional Messages” concept which seemed like an absolute nightmare in regards to business understanding what constitutes a promotional email. Plus – how on earth would a government staff member be able to decide if a message was promotional?…

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Fonts can have a big impact on subscribers

An interesting report on how fonts can create a perception in the subscribers mind on the author and the email content. The study showed a number of interesting facts but unless you get really excited reading scientific documents full of big words and math just read the summary below. “Summary: This study investigated the effect…

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Spam Kings

Found this interesting book on the net. I will order it as it looks very interesting. Here is the books description on Oreilly “The mounting onslaught of email pitches for porn, pills, and penis enlargement has some techno-pundits declaring that spam is on the verge of destroying the Internet. In Spam Kings, author and veteran…

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ISP’s Get Tough with Bounce Rates

It seems that ISP’s in the continuing war against SPAM are now using excessive bounce rates to identify spammers which has a negative impact on ethical email marketers. Excessive bounce rates are normally a sign of spammers with their unlimited capacity to generate email addresses which most are invalid thus generating large bounce rates. Because…

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Email Marketing for Small Business

I have decided to create a series of articles on email marketing for small business after helping numerous of our small business clients with their email marketing strategies. The one common element I have found is that they are all scared to venture into this space for fear of being marked as spammer and losing…

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Microsoft Breaks HTML Email Rendering in Outlook 2007

Well well. many times we at Mobilize Mail have yelled at the top of our voices that the KISS principle should be applied to email templates. How many times do we need to say “Inline CSS and tables” is what provides the most consistency for email templates. Here is a link to an article on…

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