Does my one to one emails need an unsubscribe link?
Client Question:
When must an unsubscribe facility be included in a commercial electronic message? Is it only bulk emails, or is it all messages including one to one correspondence?
Answer:
The New Zealand Unsolicited Electronic Messages Act covers all commercial electronic messages – from one-off messages to bulk mail-outs. No minimal number of recipients are required to trigger the Act unless the person authorised to send the message and the recipient have agreed to waiver the unsubscribe link in communication.
Anti Spam Compliance Solutions For You & Your Business
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