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Suing companies who send email

Interesting… seems that there is a growing opportunity to make an income suing companies that send opt-out email regardless of whether they cause issues with the recipient or not. I located this article last night about a person in the US that seems to be doing quite well for himself however companies are fighting back…

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DIA NZ Anti-SPAM Road Show

Hello all, Details for the road show are below. Anti-Spam Seminar Schedule The Anti-Spam seminars are scheduled on the following dates: • Auckland – Crowne Plaza Hotel, 128 Albert St, Monday 20 August, 10am – 12pm • Auckland – Bruce Mason Centre, Cnr Hurstmere Rd & The Promenade, North Shore, Tuesday 21 August, 10am –…

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Heads up on NZ Anti-SPAM Road Show

The DIA has told me that they will soon be conducting a road show around NZ with Joe Stewart, Manager of the Anti Spam Compliance Unit conducting a presentation on the new Act and answering the sticky questions – I have a few! The dates and locations are yet to be decided but when they…

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Sending Sales Content in Emails – A Question

Here is a question from a visitor to our blog: “Is it possible to send sales content in a confirmation electronic message after the recipient has purchased goods or services. even though they have not given express consent?” The answer in my opinion is “YES” if the confirmation message “confirms” the original transaction, there is…

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DIA and Anti-SPAM Questions

A couple of days ago I thought I would send the DIA an email asking them to provide me with any guidelines they have related to the unsubscribe facility and sender contact details within text messages. I have to say that I am very impressed with the response rate of my emails from DIA and…

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DIA Releases Anti-SPAM Web Site

I located the Department of Internal Affairs (DIA) web site for the Anti-SPAM Act. It’s a good start on providing information to businesses on the Act and no doubt they will add more information as the questions come pouring in. Click here to access the web site They have also provided a business guide which…

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Advertise in Email Newsletters – excellent ROI

Delivering regular emails to your mailing lists with relevant information provides a higher open rate. With your emails professionally presented in a branded template subtle advertising of your business is the net result each time you deliver your email campaign. However ‘subtle’ this advertising may be the Return on Investment (ROI) for creating and delivering…

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SMS and the NZ Anti SPAM Act

Oh what fun! The NZ Anti-SPAM Act covers SMS messages that are of a commercial nature. That’s fine you say… Well is it? Let us look at what needs to be in a SMS message apart from the message. 1) The name and contact details of the sender who authorised the sender of the message….

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Get Your Business Compliant with the Anti SPAM Law

I have just uploaded an article to our articles section that provides detailed help for New Zealand businesses trying to become compliant with the NZ Anti-SPAM Act. Its funny but I have seen a couple of “workshops” in NZ charging people anywhere from $700.00 NZD to over $1000.00 NZD to learn the same stuff I…

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Get More from Your Email Campaigns

A missed opportunity – increase your mailing list registrations. Many businesses are missing out on growing their mailing lists daily. A proven method of getting more people on your email mailing list is to put your registration information boldly on your homepage. Either present an animated banner that clicks through to a dedicated registration page…

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