DIA Releases Anti-SPAM Web Site
I located the Department of Internal Affairs (DIA) web site for the Anti-SPAM Act. It’s a good start on providing information to businesses on the Act and no doubt they will add more information as the questions come pouring in.
Click here to access the web site
They have also provided a business guide which in my opinion is a good introduction but currently does not provide no where near the detail required for most businesses that rely on email and text (SMS) as a marketing channel.
Click here for the business guide
For example in the guide there is only one sentence that addresses the challenge of providing not only an unsubscribe facility within a text message but the senders details – remember you have 160 characters available in a text message.
“Text messages impose limitations on the amount that can be displayed.”
No doubt they will be expanding this sentence in the near future.
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