I located the Department of Internal Affairs (DIA) web site for the Anti-SPAM Act. It’s a good start on providing information to businesses on the Act and no doubt they will add more information as the questions come pouring in.
They have also provided a business guide which in my opinion is a good introduction but currently does not provide no where near the detail required for most businesses that rely on email and text (SMS) as a marketing channel.
For example in the guide there is only one sentence that addresses the challenge of providing not only an unsubscribe facility within a text message but the senders details – remember you have 160 characters available in a text message.
“Text messages impose limitations on the amount that can be displayed.”
No doubt they will be expanding this sentence in the near future.
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