Consent and the NZ Anti-SPAM Act
Below is a question from one of our clients…
Do I need ensure I have consent for every subscriber before sending a commercial electronic message even though they are already on my existing mailing list and have received numerous emails from me?
Short answer – YES
After 5 September 2007 anyone who sends commercial email must have one of the 3 types of consent (express, inferred or deemed). You need to check your existing mailing lists to be sure you have the requisite consents before you send another email after the 5th Spetember.
We have a number strategies on how to get consent but at the end of the day if you don’t have consent you will need to get it someway or removed the subscriber from the list.
I am also very sure that it will cost most businesses more than the NZD $2000.00 government seems to think it will cost to make systems compliant with the New Zealand Unsolicited Electronic Messages Act 2007. I have had first hand experience with some of our clients and the estimate is rubbish.
Anti Spam Compliance Solutions For You & Your Business
To see how we can help you and your business comply with the NZ Anti-SPAM Act click here
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