Email Marketing (eDM) campaign measurement is often overlooked. And there is a perfectly valid reason for this, often so much time, and energy has gone into creating the content and presentation of the eDM there is resounding relief when the ‘deliver my message’ button is finally pushed. Often we hear our clients say…. “Yay! that’s…
Landing pages are the webpages your email recipients land on when they click links in your eDMs (email marketing messages). These pages are key to your business email marketing success. What pages are your eDM recipients landing on? And what action are they taking next? When you use landing pages properly you’ll be armed with…
Internet browsers will present your eDM’s (email marketing messages) differently. Do you know how your messages present in the commonly used browsers e.g. Firefox, IE, Chrome etc? When Mobilize Mail tests eDMs for clients as part of our premium service (business eDM campaign management) we are some times surprised at just how much browsers play…
Like a child with a new toy I am excited about our new email marketing and delivery system. If you love measurement and viewing lots of statistics our new MMAPP3 (as our techies call it) is pushing all the right buttons. MMAPP3 is designed to empower our clients to make even smarter choices to secure…
This blog post is the final part in our series on “how to market your New Zealand business with surgical precision”. Part 1 in the series provided an understanding of why New Zealand businesses need to know exactly where their customers and prospects hang out online and why they need an active yet professional social…
Today your New Zealandl business needs an active digital presence in the popular social media channels. For New Zealand businesses Facebook, Twitter, and if your business is B2B then you’ll need to be on LinkedIn and of course Google Plus. That’s four business profiles. Your business also needs be found by Google Search engines and…
Email marketing is alive and well and set to play a prominent role in New Zealand Business marketing campaigns in 2013. With more emails hitting your recipients’ inBoxes than ever before your email campaigns need to be sharp, professional and deliver results for your business. Download our new eBook – email marketing in 2013. In…
It will come as no surprise to New Zealand Businesses to hear that our digital marketing landscape is a rapidly changing playing field. Messaging to smartphones in particular has boomed and with the rise of the social mediums, like Facebook, Twitter and YouTube there are billions and billions of digital events per day.
There are so many digital channels being utilised 24 hours a day so the first step we need to take is to understand how our customers are interacting with us and How To Market Our New Zealand Business.
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