Business email and social media marketing campaigns are now less likely to be standalone marketing initiatives. More often than not Businesses market their products or services via online and offline channels simultaneously and managing the response from various the channels is a challenge that is now met with our marketing support applications.
Mobilize Mail, is a local ESP (email service provider) and it is important we know the DIA’s interpretation of Unsolicited Electronic Messages Act 2007. We recently requested their insight on ‘consent’ via social network membership.
Just like web design, getting the layout of an HTML email right is essential. Here are some tips focusing on the layout and format of your email, these tips will help your Email marketing NZ campaigns to be successful.
In this video, Brian Brown from Silverpop discusses three tactics for taking your email marketing strategy from being outdated to being outstanding.
SEO or Search Engine Optimization basically refers to the process of increasing the visibility of a website in search results engine – like Google or Yahoo.
You can certainly pay for the privilege of ranking high on the search results and many SEO professionals will tell you that the only way to get good ranking is to pay for it. But can you do it yourself?
Writing articles and blogs used to be a more organic and natural process where you could just write without thinking about how your article would be found and who would read it. Now, as authors and bloggers, we are having to concern ourselves with things like search engine optimization (SEO), back linking, link building, natural links and of course how all this then links into Social Media Marketing NZ – which now plays an important part of a businesses online reputation management.
Blogs are a great way to reach out and as a business marketing tool they offer you the ability to highlight aspects of your business and can add interest to goods and services that link into other business assets like websites and social media sites. From a Social Media Marketing NZ perspective, when “blogging” it is crucial to have your blog linking to your websites and social media sites, getting readers to click through to your main assets has to be the primary goal of a blog. Making the blog interesting and informative will maximize the chances of the reader engaging with your brand and business.
There are many paid strategies for bringing visitors to your website including online adverts. But what about free online marketing strategies and do they work? We have two free strategies that definitely work and while many are actively involved and using these strategies we are amazed there are not more businesses involved. My favourite saying…
It is five years since the Unsolicited Electronic Messages Act 2007 came into effect, so it is a good time to go over what it is all about. Spam is the generic term for the electronic commercial email, fax, and mobile or smart phone text (TXT) and image-based messages you receive without having requested them.
What’s trending right now? Mid Winter, London Olympics, Rugby Finals, Batman Movie. There is always a buzz about something in the social media and the social media chatter can sometimes preempt mainstream media. While some themes and trends are best to keep away from, other positive trends can be a boost to your email marketing campaigns.
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