In the CRM Software video below, Brian Brown from Silverpop discusses three tactics for taking your email marketing strategy from being outdated to being outstanding.
Brian highlights three key tactics –
- Send a hello Message – after a potential customer has signed up for updates or has subscribed to a newsletter, don’t wait until the next newsletter or update to contact them, send a hello message straight away. This gives you an opportunity to give more information to them and acknowledges their actions.
- Keep the Conversation Alive – Use email triggers to get customers to take action.
- Follow up on Abandoned carts – This analogy refers to the situation where a customer might fill up their shopping cart with things to buy – but then not actually buy them. Following up these customers who have begun an action – but not completed it – is a good Email marketing NZ strategy. With a gentle reminder many customers will continue with the sign up or purchase.
For further hints and tips on Strategies from Mobilize Mail Click Here.