New Zealand businesses have access to a multitude of online marketing channels yet email marketing remains the most successful – more so for the businesses who use personalisation and email list segmentation. It wasn’t that long ago doomsayers were suggesting email marketing was dead or soon would be. Of course email marketing is alive and…
Sharing of files with your email marketing list recipients has just got a lot easier. The golden rule is to never attach files to your email message as this is how viruses are spread and it’s also what spammers do. The correct way to share files is to host them online and link to them…
Email marketing deserves more of your marketing budget. It should no longer be treated as an afterthought to all other marketing strategies. Email marketing will remain undercooked as a sales channel for your business if it is not given the attention it deserves. The businesses actively managing their email database and mailing to it regularly…
Mobilize Mail has active social profiles (facebook.com/BusinessTalk, twitter.com/businesstalk and LinkedIn groups) and we actively participate. However we have known for some time that email marketing is more successful for businesses than social media and it is reassuring that others believe it too. So why is email marketing more powerful than social media for business? Rich Brooks has…
Mobilize Mail occasionally hears the horror stories of websites being hacked and remaining offline for days, weeks and often longer. Marc our IT chap in the know has written an eBook with the small business website owner in mind. Kiwis we are a trusting lot and this trait was evident in abundance during the GFC…
Content Marketing is alive and well and its ultimate goal should be to generate sales for your business! While there are other goals too e.g. brand awareness, increase website traffic; your blog writers need to understand the overriding purpose of the blog and how it can drive more business into your company. The advancement in…
While searching for statistical data to support a blog post on email marketing I found a news item that was equally worth sharing with you albeit a much lighter read. Your email sign off – what do you use….cheers, regards, sincerely or something else? The following news item on email sign offs is from TheWeek.com – In…
We have all heard of the saying “D.I.Y. – it’s in our DNA” – umm maybe in earlier generations of Kiwis. I did some home DIY a few years ago and it ended up costing me twice as much i.e. what I paid initially for materials plus what I had to pay to the job…
In New Zealand email recipients are still using earlier versions of email clients like Outlook 2007 and browsers IE7 & 8. Recent developments in email design suggest we need to focus on mobile devices and how to get the eDM looking great on the smaller screens. See earlier blog post on Mobile Device use in…
New Zealand businesses have adopted inbound marketing but how do they know if it is really working for them? What can they do to get better results? If we target the three inbound marketing types simultaneously – optimum results are mostly likely the outcome. Inbound Marketing Types Explained – Paid, Owned and Earned Paid =…
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