Email marketing deserves more of your marketing budget. It should no longer be treated as an afterthought to all other marketing strategies. Email marketing will remain undercooked as a sales channel for your business if it is not given the attention it deserves.
The businesses actively managing their email database and mailing to it regularly achieve more sales and this success has some of our clients using email marketing exclusively to market their business. While I wouldn’t advocate this approach for all businesses – email marketing definitely deserves more of the overall marketing budget.
Recently we recommended a radical change to the eDM presentation, content and frequency of delivery and the improvements in click statistics proved it was not only worthwhile it resulted in a lot more new business for our client.
Highly personalised eDM messages delivered to the appropriate segment of your email database list will get the highest open and click rate possible. If you suspect your eDMs are unrewarding with low open and click rates it’s time to review your email marketing activity and compare it against industry standards. Up for review should be the eDM presentation, content and the recipient list. If recipients are not taking action off your eDMs we can help you. An email advisory report will let you know what you are doing well and where you can improve on to get better results.
Improving the eDM message presentation, content and who you are sending it to can dramatically change your fortunes. Our eDM campaign management service may be exactly what’s required to turn your email marketing efforts into reward for your business.