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Is Skimping On eDM Design The Problem?

There was a time your business was handsomely rewarded for just delivering a regular e-newsletter – design didn’t feature highly on the radar. As long as the e-newsletter had good content and a couple of links back to the business website it’s email recipients were happy to take action.

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“Did You Know” Mobile Market Statistics

Check out these amazing “did you know’s…” statistics on the size of the burgeoning global mobile market. An Infographic was kindly shared with us and it provides a fun and factual account of how mobiles are ‘taking over the world’. Did you know users used their mobiles to….

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Linkedin Infographic Of The Past 14 years

Last week we shared our Blog and eBook Infographic in our monthly newsletter and a few days later we received a timeline infographic of Linkedin’s journey over the past 14 years. With permission we have published the Linkedin infographic on our website and summarised some of the key events of Linkedin over the past 14 years. Key…

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Mobile Devices Used More To Visit Social Sites

Reaching out online to locate news and information regarding e-marketing can be challenging. However this website is an authority on what’s going on in the US market and while it may not be obvious it is relevant to us here in New Zealand.

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Mobile Edges Out TV For First Time

Mobile devices (smart phones and tablets) edged out TV for the first time in 2013. The channels eMarketer targeted for comparison were: TV, Radio, Print (magazines, newspapers), and Digital (includes non voice mobile, online and other digital activity e.g. streaming videos, music etc).   We’ve known for some time that Print has had it’s day…

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Email & Landing Pages Need To Respond

According to our statistics New Zealanders are using their mobiles for email communication more often than they did last year. Mobile users are also clicking more links in email marketing messages that are responsive therefore we recommend a move to responsive design for linking webpages and also marketing emails. Responsive design in emails presents images…

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Steve Jobs Selling Rules Work For Email Marketing

It’s been 18 months since the death of Steve Jobs however his wisdom and greatness lives on. An article published in Newsweek a few days after Steve’s death provided Steve’s 10 Rules for selling. Some of these lessons also apply to email marketing – check them out….. 1. Never Stop Studying/Learning Know what works today…

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How We Can Grow Your Business Email List

Mobilize Mail’s clients are growing their email lists and business prospects with our CSN. To utilise our CSN,  your business email marketing messages and/or business blog articles are published on our active blogs and shared with our CSN network and this action increases the reach of your communication with a target audience. Mobilize Mail created…

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What Content Works in eDMs

“Drop the ball on your eDM content at your own peril” –  our words of wisdom for the week! Is it that time again already?  The pressure’s really on to get your monthly newsletter out to your recipients but you’ve got less time than usual to do it, so inevitably the quality of the newsletter…

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