New Zealand businesses have access to a multitude of online marketing channels yet email marketing remains the most successful – more so for the businesses who use personalisation and email list segmentation.
It wasn’t that long ago doomsayers were suggesting email marketing was dead or soon would be.
Of course email marketing is alive and well and probably against all odds it is growing in popularity and success as a sales tool. How so? It’s evolved – no longer is it used to push generic information to the masses hoping some of it will stick.
Improvements in eDM personalisation has upped the success rate.
No longer can a business get away with just sending generic eDMs to the masses and expect superb results.
Mobilize Mail has been providing eDM campaign management services for over seven years and the knowledge we have acquired is readily shared with our clients so they move with the times so to speak and get a higher ROI from their email marketing campaigns. We continue to add new functionality to support a more targeted approach. If you are unhappy with your email marketing response it’s time to evolve how you are doing it – speak to us!
Here are some interesting statistics on the success of email marketing collated by an active user of LinkedIn (Mrinal Kaushik)
27% of consumers were more likely to say their favourite companies should invest in more email. (ExactTarget)
Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)
56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013)
For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
82% of consumers open emails from companies. (Litmus)
There are 3.6 billion email accounts in 2013. (The Radicati Group, Email Statistics Report, 2012-2016)
By 2016, the number will reach 4.3 billion. (The Radicati Group, Email Statistics Report, 2012-2016)
44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
Reviewing eDM Statistics Tip
Did you know your eDMs remain active for at least a month? Often we are too quick to review the statistics of an email campaign and in doing so we miss out on fully understanding it’s real success.
Are you looking at the statistics within hours – rather than days? In our experience eDMs will continue to work for up to a month – we therefore collate the eDM statistics after seven days and inform our clients there will be an gain of around two percent on the open and click statistics over the next two to three weeks.
To capture a more accurate report – do a final review of your eDM statistics four weeks after the initial delivery.