New Zealand businesses have adopted inbound marketing but how do they know if it is really working for them? What can they do to get better results? If we target the three inbound marketing types simultaneously – optimum results are mostly likely the outcome. Inbound Marketing Types Explained – Paid, Owned and Earned Paid =…
Reputation management and building relationships with customers is foremost in minds of most New Zealand businesses. The recent Fonterra scare lets us all know we need to keep on top of our game at all times. Our customers need to be involved with our business – transparency is king in this age of online social networking….
Do you need to know if your recipients are using their mobile devices (phones, tablets) to view your business eDM emails? The short answer is ‘Yes’. In New Zealand most of us are still using the computer (desktop, laptop) to view emails, however mobile device use is on the increase. The broadband cost will eventually…
A client asked me recently… – “which statistic do I need to review every time I send an email marketing message?” While I wanted to say to my client – just review this one statistic I could not. There are a few statistics you need to review often and a couple to review every email…
Is your business guilty of saying something like this? “We don’t have a business blog because we’re not writers”. There is a fear out there when it comes to business blogging so it is often overlooked as a marketing channel for New Zealand businesses. So why is a Business Blog so scary? The writing style…
Its easy to get caught up in one marketing channel and forget your business has many channels and they all need attention. Perception rules therefore ignoring your social media profiles or your email list may be a detriment to your business. More than likely an employee will favour one channel over another e.g. he or…
Well we know there is no such thing as ‘normal’ so we can all relax. The experts who analyse email marketing statistics can and do arrive at an average unsubscribe rate range however we believe looking at that rate in isolation of other factors may deter you away from analysing your statistics regularly on the…
Depending on your eDM (email marketing) activity your business email list may lose up to 10 percent of subscribers every year. How so? All Business Email marketing in New Zealand needs to comply with the Unsolicited Electronic Messages Act 2007 (The Act). A vital component of the Act is the honouring unsubscribe requests. Any business…
There is a very simple way to find out if your email marketing is creating sales for your business. When you use an ESP like Mobilize Mail you get statistics per eDM (email marketing) campaign. These statistics let you know what the recipients did with the message you sent to them i.e. did they open…
Emails sent from your website or business system are called transaction emails. This blog post lets you know how your business can use our transaction emails service for your website or business systems emails. By way of acknowledgement of action taken by a visitor on your website you may send them a receipt email. An example of visitor…
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