Catvertising is the use of cats in advertising. The first ever Cat Video was filmed by Thomas Edison titled Two Boxing Cats back in 1894. Since then our appetite for cat videos is insatiable.

The future of emails is incredibly bright with design features on the horizon that can turn an eDM into a landing page or microsite. The focus of eDM microsite design is to allow your eDM recipient to stay within their Inbox on their smartphone but still take the action your business desires – i.e. make a purchase.

You may be wondering why your business needs to specifically email market Generation Xers. Well this generation is ‘all powerful’ yet it is known as ‘the forgotten generation’ due to being quickly pushed aside to get the ‘Millennials’.

In our last blog post we confirmed email is the preferred form of communication between business and customers. Even retail customers prefer email over face to face interaction. In this blog post we let you know how you can get Millennials and really probably almost everyone else to taken action off your marketing emails.

Businesses already secure customers from email marketing so the greatest challenge is not what to say to get the business it’s how to say it to more people. Reaching more people to grow your email list takes ingenuity, motivation and reach.

The swift switch to mobile use for all things online had WebSitePulse predicting Google will penalise websites that are not mobile friendly in the near future. Their prediction was back in July 2013.

Back in 2010, Mashable, the most popular news site for all things digital reported mobile web will take over from web use from the desktop and laptops by 2015 and they got it right!

Smarter businesses have fully embraced content marketing as their primary inbound marketing strategy and it’s delivering results. Content is King and it will remain forever so therefore it’s how important to know how to use it to fill your business pipeline.

Are you struggling to get your email marketing going in 2015? If you are, you’re probably not alone however relax, just by doing it at all you’re eighty percent on your way to success.

To kick start your email marketing communication today follow these tips starting with eDM content.

January is the month for implementing your email marketing plan for the year ahead. The core focus of an email marketing plan is to improve the eDM conversion rate i.e. get more clicks off your email marketing messages.