Catvertising is the use of cats in advertising. The first ever Cat Video was filmed by Thomas Edison titled Two Boxing Cats back in 1894. Since then our appetite for cat videos is insatiable.
Catvertising became a recognised technique in 1999 and it saw a spike in popularity in 2011 when a Canadian advertising agency used cat videos as an effective business tool and they were onto something. Advertising agencies need to be creative and this move by them to create the world’s first ever catvertising agency was stroke of genius.
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The future of advertising and marketing is all about entertainment – therefore a cat video in the occasional newsletter eDM may just get the open rate your business is looking for.