Mobilize Mail’s Smart Landing Pages provide additional email marketing solutions for existing and new customers. This case study presents a real client example of a Quote Submission Form. All Things Finance (client) provides the market with finance solutions. The client’s web site houses an online quote submission form designed and developed by Mobilize Mail. Customer…
Business promotional or product and service marketing emails sent to your email list is now a game of cat and mouse. Why? Well, many countries around the world are implementing Anti-Spam legislation. ISP’s and businesses are installing incredibly harsh ant-spam rules and email filtering software at the front door of their email applications so getting…
Here are a few tips for writing articles, newsletters, business updates for email: 1) Keep It Short. Online Writing Needs to be Shorter than other Writing All words must serve a function. Replace long words with short words. Avoid meaningless jargon, frills and the tendency to inflate to appear important Link to extended information hosted…
The short answer is yes! Use private mail servers to delivery your mail and preferably engage Mobilize Mail to send your business email (bulk and transactional email). To highlight why – here is a recent client case study. Client Case Study Overview The Business’s normal practice was to use their CRM to create email presentation…
Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it…
CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….
Companies commonly ask if it’s worth including their business name in their email subject lines. The answer lies in the key issue of recognition. A sure way to make your emails stand out from all the other junk mail in your reader’s inbox is to attract instant recognition as someone they know and trust and…
Always use ALT tags The experts all agree that we should use alt tags in our emails (HTML code that gives alternative text for images not displaying). This gives us a backup means to get our message across when the reader’s email program (called an ’email client’) such as Outlook can’t find or show images….
The time is right for surveys! What do your customers think of your business? You can find out soon by creating a survey in your Mobilize Mail account. Very exciting and the results are viewable immediately! The survey feature gives you the power to create surveys at anytime and have your subscribers complete the survey…
Did you know Mobilize Mail supports animated images? We do – and while you may not always want to include an animated image in your email message for special promotions on multiple items the animation is really effective. The animated image clicks through to a webpage displaying all the items viewed on the image. With…