Our developers are very happy to release the “web version” tag for our clients. The web version tag when added to your message content will provide a link to a web version of your email! So if a subscriber wishes to view your email message within a web browser then they can now do so!…
Interesting Findings Regarding the From Address
Posted on Tuesday, July 22nd, 2008.
A client has asked us about changing the FROM address in their emails so they can provide a more descriptive text to help with subscriber recognition. We thought about this question for a while and decided to run a couple of tests to see what would be the impact of changing the FROM address. Now…
Flash and Email – Can it Work?
Posted on Monday, July 14th, 2008.
Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so…
Image Blocking is not the end of the world
Posted on Friday, June 27th, 2008.
Outlook 2003 was one of the first major email applications to set image blocking on by default. Many email applications both desktop based and web based have followed suit. In fact these days its better to just assume that images within your email content will not be shown by 50% of your subscribers. A recent…
It All Starts With The ‘Subject Line’
Posted on Tuesday, March 18th, 2008.
Back in October 2007 we presented our thoughts on email Subject Lines – Improving the Email Subject Line. Six months later and we have some fresh perspective on Subject Lines – because your email message starts here! If the subject line fails to win over your recipients your email message is left unread. In our…
Improving the Email Subject Line
Posted on Tuesday, October 30th, 2007.
The main way to get people to open your email are recognition, reputation and subject line. One thing to keep in mind is how do you get your emails opened as it is easy to hit the “Delete” key. Below are common characteristics all great subject lines share: It needs to have something that is…
How to Improve your email Newsletter
Posted on Monday, October 8th, 2007.
Here are our top tips for newsletter success: Keep It Relevant: Ensure your newsletters contain ‘news’ or content that is highly relevant to your subscribers. We recommend mailing list segmentation to achieve targeted marketing. Your newsletter communication can contain your special deals, new products services – as long as the information is relevant to your…
Get More from Your Email Campaigns
Posted on Tuesday, June 19th, 2007.
A missed opportunity – increase your mailing list registrations. Many businesses are missing out on growing their mailing lists daily. A proven method of getting more people on your email mailing list is to put your registration information boldly on your homepage. Either present an animated banner that clicks through to a dedicated registration page…
How to Get Your Email Opened
Posted on Tuesday, May 29th, 2007.
It will not be a surprise to learn that the number one way to get people to open your email is to send email to people that know you. An Email Consumer Survey conducted by Return Path in December 2006 also revealed that 51 percent of people surveyed opened email when they had thought they…
Fonts can have a big impact on subscribers
Posted on Wednesday, February 14th, 2007.
An interesting report on how fonts can create a perception in the subscribers mind on the author and the email content. The study showed a number of interesting facts but unless you get really excited reading scientific documents full of big words and math just read the summary below. “Summary: This study investigated the effect…