Designing a viable Email template can be trickier than you may think, but it is very important for the success of your Email Marketing campaigns. There are many variables with different email clients and making sure you have an effective message which communicates with the recipient is key.
A lot has been written about Email Message Design and how to create interest in your Email Marketing Campaigns, bringing these two factors together and looking at the Psychology of your Email Marketing and the time of the day that you send your emails is the next step to maximizing the impact that your campaign has.
Subject lines for emails have evolved and so much research has been done on this subject, just to guide writers and businesses about what makes the most effective subject lines, and how to get them right in terms of size.
Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the…
We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.
It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.
Earlier in the year we updated our 2008 article titled – New Year’s Resolution – Grow Your Mailing List. How did you get on – did you manage to deploy our key techniques? If so, right now you’d be witnessing new people joining your mailing list on a regular basis and you’d be getting the…
The good news is 52 percent of your website visitors actively respond to online advertising – according to a recent study by iProspect. The study also suggests there is a close relationship between online advertising and search engine marketing where iProspect says: “Internet users initially respond to online display advertising as follows: 31% respond by…
Email sign-up web pages have often been overlooked when businesses are looking for ways to improve their interaction with customers and prospects. Your email sign-up web page is just as important as your web site home page in attracting people. With that in mind we have provided some tips that you can implement right now….
Mobilize Mail added an additional feature to your account and it is providing you with more mailing list subscribers. The new feature is a reminder email sent to the person who did commence but did not complete the subscription process to join your mailing list. The results of a review conducted by our support team…