KISS Principle for Email Writing

Posted on Thursday, February 19th, 2009.

Here are a few tips for writing articles, newsletters, business updates for email:

1) Keep It Short. Online Writing Needs to be Shorter than other Writing

1. All words must serve a function.
2. Replace long words with short words.
3. Avoid meaningless jargon, frills and the tendency to inflate to appear important
4. Link to extended information hosted on web pages

2) Use Title, Sub-Titles, Bullet Points and Bold Face for ease of scanning content and digesting the information.

3) Personalise the language using “active voice” over “passive voice”
construction. An active voice example is: ‘We are developing new
features’. A passive voice example is: ‘New features are in development’.

More Tips For Your Email Marketing Messages

Should You Include Your Brand Or Not (click here to read)

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