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Evolve Your Business Email Marketing For Greater ROI

New Zealand businesses have access to a multitude of online marketing channels yet email marketing remains the most successful – more so for the businesses who use personalisation and email list segmentation. It wasn’t that long ago doomsayers were suggesting email marketing was dead or soon would be. Of course email marketing is alive and…

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Email Marketing Deserves More Marketing Budget

Email marketing deserves more of your marketing budget.  It should no longer be treated as an afterthought to all other marketing strategies.  Email marketing will remain undercooked as a sales channel for your business if it is not given the attention it deserves. The businesses actively managing their email database and mailing to it regularly…

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Email Marketing Is More Powerful Than Social Media

Mobilize Mail has active social profiles (facebook.com/BusinessTalk, twitter.com/businesstalk and LinkedIn groups) and we actively participate. However we have known for some time that email marketing is more successful for businesses than social media and it is reassuring that others believe it too. So why is email marketing more powerful than social media for business?  Rich Brooks has…

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Your Email Sign Off & What It Says About You!

While searching for statistical data to support a blog post on email marketing I found a news item that was equally worth sharing with you albeit a much lighter read. Your email sign off – what do you use….cheers, regards, sincerely or something else? The following news item on email sign offs is from TheWeek.com – In…

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eDM Campaign Management – It’s a Necessity!

We have all heard of the saying  “D.I.Y. – it’s in our DNA” – umm maybe in earlier generations of Kiwis.  I did some home DIY a few years ago and it ended up costing me twice as much i.e. what I paid initially for materials plus what I had to pay to the job…

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Which Email Marketing Statistic Is The Most Important?

A client asked me recently… – “which statistic do I need to review every time I send an email marketing message?” While I wanted to say to my client – just review this one statistic I could not.  There are a few statistics you need to review often and a couple to review every email…

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Is Your Email Unsubscribe Rate Normal?

Well we know there is no such thing as ‘normal’ so we can all relax.  The experts who analyse email marketing statistics can and do arrive at an average unsubscribe rate range however we believe looking at that rate in isolation of other factors may deter you away from analysing your statistics regularly on the…

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How To Grow Your Business Email Marketing List

Depending on your eDM (email marketing) activity your business email list may lose up to 10 percent of subscribers every year.  How so? All Business Email marketing in New Zealand needs to comply with the Unsolicited Electronic Messages Act 2007 (The Act).  A vital component of the Act is the honouring unsubscribe requests.  Any business…

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There is a very simple way to find out if your email marketing is creating sales for your business. When you use an ESP like Mobilize Mail you get statistics per eDM (email marketing) campaign.  These statistics let you know what the recipients did with the message you sent to them i.e. did they open…

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