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Get your Online Advertising Right

Don’t expect magic results from advertising on the web – its high measurability also quickly exposes what works and what doesn’t. But target the right strategies and you will turn clicks into dollars. As an advertiser, here are some things to consider when executing your next online campaign: Online planning and objectives Do you have…

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Ten Secrets of Successful Business to Business Selling

Successfully marketing and selling to business requires a specialised set of skills and strategies. Simply applying consumer sales strategies in the business-to-business (B2B) context will not produce results. Because small and medium sized business owners and managers are generally incredibly busy and cost-conscious, a poorly tailored marketing message or ill informed sales pitch will quickly…

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More Likely to Purchase After Receiving Email

In Asia Pacific 65% said they were more likely to buy a product after receiving a marketing email. Wow! That is a huge result for the advocates of email marketing, and a reminder to anyone not on board to get started with email marketing immediately. Globally the result was also impressive with nearly 6 out…

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Alan Rusbridger of the Sunday Star Times reported yesterday the top 10 communications milestones for the decade. The list is extraordinary – and we now can not live without these technologies here are a few of them… In the No.1 position is: GOOGLE – “In 2002 Google did not have a business plan….four years later…

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Email Marketing Part 3: The Content

Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception that encourages the subscriber to react the way you want them to.

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Key Techniques for Growing Your Mailing Lists

Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the…

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Email & Interactive Marketing the Winner in a Down Market

Great news – according to Adotas and Emarketer – email & interactive marketing is increasing in popularity and getting more of the spend than other channels. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up…

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We have ranted on about treating your subscribers with respect a few times now. One of our recommendations is to always send your subscribers content that they subscribed to receive and nothing else. If you subscribed to receive information on the latest wine specials from New Zealand wineries you would not expect to receive special…

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