Don’t expect magic results from advertising on the web – its high measurability also quickly exposes what works and what doesn’t. But target the right strategies and you will turn clicks into dollars. As an advertiser, here are some things to consider when executing your next online campaign: Online planning and objectives Do you have…
Successfully marketing and selling to business requires a specialised set of skills and strategies. Simply applying consumer sales strategies in the business-to-business (B2B) context will not produce results. Because small and medium sized business owners and managers are generally incredibly busy and cost-conscious, a poorly tailored marketing message or ill informed sales pitch will quickly…
Using certain words in your marketing material during the RWC 2011 could cost you dearly! Our Kiwi readers will be well aware that the Rugby World Cup is being held in New Zealand from 9 September through to 23 October 2011.
Have your recent email campaigns been effective? What measure do you apply to work out how successful a campaign has been? Most of us stick like glue to our email statistics reports for days after an email campaign is sent, watching the open and click rates climb.
In Asia Pacific 65% said they were more likely to buy a product after receiving a marketing email. Wow! That is a huge result for the advocates of email marketing, and a reminder to anyone not on board to get started with email marketing immediately. Globally the result was also impressive with nearly 6 out…
Alan Rusbridger of the Sunday Star Times reported yesterday the top 10 communications milestones for the decade. The list is extraordinary – and we now can not live without these technologies here are a few of them… In the No.1 position is: GOOGLE – “In 2002 Google did not have a business plan….four years later…
Great news – according to Adotas and Emarketer – email & interactive marketing is increasing in popularity and getting more of the spend than other channels. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up…
We have ranted on about treating your subscribers with respect a few times now. One of our recommendations is to always send your subscribers content that they subscribed to receive and nothing else. If you subscribed to receive information on the latest wine specials from New Zealand wineries you would not expect to receive special…