Great news – according to Adotas and Emarketer – email & interactive marketing is increasing in popularity and getting more of the spend than other channels.
EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up their investments in e-mail marketing, search and interactive than said spending would be reduced
With confidence running high and spending up for email and interactive marketing – I’d like to introduce you to our new ‘Interactive” marketing channel – BusinessBlogs. We have created this NEW marketing channel for you!
While currently print media still has the largest slice of the pie, email marketing is increasing in popularity and will continue to erode the large segments of the pie held by print, and the other traditional media channel for advertising.