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More Likely to Purchase After Receiving Email

In Asia Pacific 65% said they were more likely to buy a product after receiving a marketing email.

Wow! That is a huge result for the advocates of email marketing, and a reminder to anyone not on board to get started with email marketing immediately.

Globally the result was also impressive with nearly 6 out of 10 saying they are more likely to purchase a product as a result of receiving a marketing email message.

Email Marketing Drives Cross-Channel Sales - eMarketer-1

Businesses everywhere should be delighted with these results.

With millions of people spending hours online in social media, and networking sites the opportunity to grow your email lists is enormous and even if you are a small business you can market effectively without putting a huge dent in your back pocket or purse.

We encourage our clients to use social media to get more targeted people on their email marketing lists. Then we recommend our automated systems to make light work of marketing, providing feedback and converting prospects into customers.

Capturing email addresses can also be achieved on the shop floor. Another survey suggested there is a willingness by shoppers to give out their email address when asked by a shop assistant, so it’s good news for businesses everywhere and here are a couple of easy to follow email marketing tips.

Mobilize Mail Email Marketing Tips:

1. Keep growing your email database with online and offline initiatives
(complying with the Unsolicited Electronic Messages Act 2007)
2. Commit to delivering a professional marketing message once a month.

Sources used for this post were: emarketer; Light Speed Research

Contact Us to get your email marketing account set up today 🙂

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