These days it’s hard to find a business (online or otherwise) who isn’t utilising email marketing to promote their wares on a regular basis. Too regularly many of us would suggest given how quickly our junk and delete folders fill up.
Internet customers are often seen as an impersonal username or email address giving very few clues about the human-being behind the screen. However the data available to email marketers provides ample insight into consumer behaviour.
According to recent research, finding new business is the greatest challenge small businesses face. The same research also shows that to meet this challenge many small businesses are turning to the large assortment of readily available online marketing tools.
Achieving higher returns from your email marketing is doable by non-marketing experts. While being an expert is preferred – when you are not one it’s good to know you can still achieve superb results from your email marketing. How? By following the experts – ‘do as they do’ as seen in the example below.
Often email marketing is an afterthought to other marketing initiatives – however I will show you via my own recent personal experience why it’s worthwhile putting more thought and effort into email marketing and setting it up as a core strategy to securing business.
KISS Approach to Getting Response – The earlier article discussed KISS Approach to Sharing and this time we are looking at what to do to get action from your recipients and online follower/visitors.
As an email marketer, knowing what your clients get up to once they receive your email is integral to the success of your campaigns.
If you don’t know what they do online, how can you know what they want from you and how can you target your content to their needs.
When it comes to online marketing, or any marketing for that matter, it’s a good idea to put yourself in your customers’ shoes to ensure what you are saying and how you are communicating is actually going to gain a positive reaction from them. It’s not rocket science, just plain common sense.
Sender reputation is the most important asset you can have as an email marketer. Below are our tips on how to maintain your sender reputation, and avoid being consigned to your reader’s spam folder. And there’s a special kind of SPAM hell for the worst offenders – ending up on ISP blacklists.
Sharing information with family, friends and clients has never been easier. Thanks to email and social networking sites, using the Internet to share information is now the first port of call for most adults in the US. But what do you think is the most popular platform, email or social networking sites?
CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….
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