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Wow! Technically we are in a recession however you would be forgiven for not realising it if your business is online. According to Neilsen Online Marketing Intelligence 2009 – the average time spent online is now 13 hours a week! More time online has also translated into more money is being spent online. Businesses are…

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Recent research on business email marketing has revealed the five practices that can end any chance of email marketing success. We suggest you keep this list handy when you are email marketing so you can avoid making these easy-to-do mistakes that can sever any chance of successfully using email to market your business. Avoid these…

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2008 A Harsh Year For Print Magazines

The survival of magazines is online says eMarketer. 2008 saw many magazines fold and overall revenue from advertising drop by 7.1 percent. While this information is for the American market – it’s hard not to see a similar pattern here in New Zealand. We have more consumer oriented magazines per capita than any other nation….

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Customer Service – Make It Win Business

Listening to the feedback you get from your customers is key to winning, and retaining business. The frequency of feedback from your customers on your services and what what you choose to do with the information can make or break your business. The key to keeping your customers close is to seek their input by…

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Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it…

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Analysing Your Email Campaign Click Rate

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….

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Recession Proof Marketing

Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding new ways to increase sales. Marketing is a key for this, but what forms of…

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