Online News Websites and Blogs reported chaos on the Internet in the first few hours following the death of Michael Jackson. Twitter co-founder Biz Stone said: ‘We saw an instant doubling of tweets per second the moment the story broke” where 5000 tweats per minute were Michael Jackson related. The number of Facebook posts tripled…
Wow! Technically we are in a recession however you would be forgiven for not realising it if your business is online. According to Neilsen Online Marketing Intelligence 2009 – the average time spent online is now 13 hours a week! More time online has also translated into more money is being spent online. Businesses are…
One of the compliance requirements of the Financial Advisors Act 2008 (The Act) is the delivery of a Disclosure Statement (DS) prior to providing your services. From The Act: 22. Financial adviser must make disclosure before performing financial adviser service The process of recording the delivery of the DS can be a cost and time…
Recent research on business email marketing has revealed the five practices that can end any chance of email marketing success. We suggest you keep this list handy when you are email marketing so you can avoid making these easy-to-do mistakes that can sever any chance of successfully using email to market your business. Avoid these…
The survival of magazines is online says eMarketer. 2008 saw many magazines fold and overall revenue from advertising drop by 7.1 percent. While this information is for the American market – it’s hard not to see a similar pattern here in New Zealand. We have more consumer oriented magazines per capita than any other nation….
Listening to the feedback you get from your customers is key to winning, and retaining business. The frequency of feedback from your customers on your services and what what you choose to do with the information can make or break your business. The key to keeping your customers close is to seek their input by…
A panel of email marketing professionals were interviewed recently who work closely with SMEs. A key question was asked: why should an SME put scarce resources into email when times are tough? Here’s some answers that emerged… Easy low-cost entry Email marketing is something businesses have done without breaking the bank, starting off with a…