Upselling is a sales term that means to induce the client to purchase more items or spend more money by adding on to their purchase, with the benefit to you of more profit. To upsell products and services usually means your business would use a marketing strategy and it is an area of sales that can be very lucrative for your business.
Email marketing is being taken seriously by all online businesses simply because it continues to show excellent results as a marketing strategy in a highly competitive world. Email marketing is a form of direct marketing that opens a direct communication channel with prospective customers to invoke their interest in the products and services on offer.
Emails, the abbreviation for electronic mail, replaced the old system of letter writing, while also making the exchange almost instantaneous even across continents. This makes the sharing of news and information the simplest ever.
Marketing initiatives in the real world or online, through emails or other methods, have to be very good in terms of the message they are sending to their customers, to be successful.
These days it’s hard to find a business (online or otherwise) who isn’t utilising email marketing to promote their wares on a regular basis. Too regularly many of us would suggest given how quickly our junk and delete folders fill up.
The ‘daily deal’ email is now a firm fixture in our Inbox and this activity has changed the way consumers shop, drink and eat out.
Online give away prize draws are also in high demand with lots of entrants signing up to win all sorts of prizes. Times are definitely tougher in 2011 and consumers are therefore motivated to enter prize draws for the chance to get a decent product or service for free.
However what does the campaign owner (i.e. the Business) get from giving stuff away?
Managing your Business’s online reputation requires a well thought out strategic plan and time to execute. Check out this scene called Crisis Management – with Actors Gregory Peck and Dean Jagger.
Internet customers are often seen as an impersonal username or email address giving very few clues about the human-being behind the screen. However the data available to email marketers provides ample insight into consumer behaviour.
We accept not all news is good news yet when it comes to comments about our business we do expect all of them to be positive. Negative sentiment is hard to deal with. It’s not always easy to be diplomatic in our response to criticism especially if the critic is someone we know. Our business…
GAP was keen on a new logo – however there was a public outcry on social media and they made the decision to revert back to the old logo. Listening and reacting in favour of consumer feedback is fundamental to business brand success.
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