Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding new ways to increase sales. Marketing is a key for this, but what forms of…
We have updated this blog article (published Jan 08) as we believe your email marketing objective in 2009 should be – to grow your mailing list. Do you know how many ‘confirmed opt in‘ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless…
Our survey feature is now online for your use. As a client there is no additional cost for creating a Survey. This article “Surveys Online October 2008” provides a step by step introduction to creating Surveys in your Mobilize Mail account. From your Admin Home page you can view your existing Surveys and click to…
Here are a few books we recommend you read soon. There is not a book listed here that we have not personally read – and all these books are in our office for continuous reference they are that good! List of Books: Click: What Millions of People Are Doing Online and Why it Matters Why…
It is well known that increasing the relevance of email promotions is a key for good results, however many overlook a great source of information for personalisation – Website analytics data. With recession looming, it will be even harder to get customers to respond to your emails, so it’s important to use all the tools…
According to a recent www.adotas.com article online social networking sites are good for business! The article says a British think tank’s recent survey supports the theory that staff using social networking sites benefits their employer. Social networking sites are said to help users build relationships, and share information and this benefits rather than hinders businesses…
There is a lot of talk these days of the importance of email “sender reputation” especially for your New Zealand Business. The good news is the reputation of the sender can be enhanced and using an Email Service Provider (ESP) to deliver your bulk email is step in the right direction to improving your ‘sender…
While traditional marketing channels experience a drop in advertising spend during a downturn or recession – Email remains strong and the Marketer’s choice for communication. In 2007/2008 Industry growth in onlline advertising and email marketing continues to show digital media is the preferred choice. Email Marketing is Evolving Email marketing is continuing to evolve and…
A mentor once told me that the rarest thing in the world is common sense. Over the years I constantly remind myself of this advice and with email marketing its very important to use common sense. Here is an example. Last week I received a commercial email from a property related business which was full…
Assuming our headline has got your attention you may be wondering what we mean by “integrate and propagate”. Of course we are referring to email marketing solutions and your business. In short we are suggesting you integrate your email marketing system with your core business systems to grow your business efficiently. Email marketing systems can…