A mentor once told me that the rarest thing in the world is common sense.
Over the years I constantly remind myself of this advice and with email marketing its very important to use common sense. Here is an example.
Last week I received a commercial email from a property related business which was full of talk about how great a company they were, how many sales they did last month, how many awards they have won, blah-blah-blah.
Now if the author bothered to think like one of his/her subscribers they would ask themselves:
- What benefit is this email giving me?
- Do they help me with a problem I have?
- Would I read another email sent from them?
9 times out of 10 if you think like your subscribers before you write your email message you will provide an email that will add value to the subscriber and they will continue to open your emails.
If you don’t then 10 times out of 10 you will start losing subscribers and that means business.
Tip: Think like your subscribers when creating your email message.