Books to Inspire You and Your Business
Here are a few books we recommend you read soon. There is not a book listed here that we have not personally read – and all these books are in our office for continuous reference they are that good!
List of Books:
Click: What Millions of People Are Doing Online and Why it Matters
Why We Buy: The Science Of Shopping
Mavericks at Work: Why the Most Original Minds in Business Win
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customer
The Tipping Point: How Little Things Can Make a Big Difference
| Click: What Millions of People Are Doing Online and Why it Matters The book is a good read for people interested in stats and numbers about what people do online. There are some chapters I found very interesting especially around how to get in with the “early adopters” to create a market presence. I would recommend anyone wanting to make $$ from the Internet to read the book. |
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| Why We Buy: The Science Of Shopping Buy and read this book if you want to know the secrets of getting people to buy! |
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| Mavericks at Work: Why the Most Original Minds in Business Win I found this book a fantastic read! The amount of information about how successful businesses generate great ideas is awesome. Each chapter is filled with business ideas and teachings like “Sell where your customers are rather than where the product is sold”.
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| Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customer Have you ever heard of “Innovators”, “Early Adopters”, “Early Majority”, “Late Majority” and “Laggards”? If not then you maybe not positioning your product/service to the right customer type. |
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| The Tipping Point: How Little Things Can Make a Big Difference An interesting concept book about the behaviours / situation required for something to “tip” into an epidemic. Despite the addition of little coined names for people such as ‘mavin’ this book uses interesting stories to illustrate the concepts and it thought provoking. A must read.
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