In part two of our look at Facebook’s key areas we are focusing on managing your page. There are many different options available when setting up your business on Facebook, the following are a few key ways to manage this.

If you are small business or operate with a small team then you probably do not have a lot of time for social media and trying to staying on top of the constant changes that the likes of Facebook undergo can seem daunting.

What is Project Campfire? It is a free service to help business owners that Mobilize Mail Limited is reigniting. Project Campfire is a blogging initiative that began 18 months ago, its focus is to help businesses get found on the internet and on the internet search engines. From its inception the Project Campfire has been successful for businesses and offers a popular marketing solution that has no costs to them and asks for a minimum amount of time invested to succeed.

You might be surprised at the title of this blog and may not be aware of the dangers to your Online Reputation that your employees can pose, even without meaning to. Many businesses using Social Media Marketing NZ and connecting with many people are gaining the benefits that mass marketing offers, but there are some dangers to be on the look out for.

healthy Fanbase on your Facebook Page will give your business many opportunities for customer engagement and promotion and ensure your brand is out there and known. Building a Fanbase takes time and is not just about getting people to click the “Like” button. According to some research – over 50% of fans say they never or seldom visit a business page after “liking” them.

Once you have come to grips with the basics of the new Facebook Pages there are some other features available in the new page design that you should learn about and these additional features are really worth a look at as they will add to the usefulness of your Facebook Page.

To maximize Facebook as your primary Social Media Marketing NZ tool you need to make sure your Facebook Page looks current and professional. Over the coming weeks we will put up articles to help you understand the changes and maximize the effectiveness of the new design for your business. Many of the changes you need to make will be prompted next time you (as an Administrator of your Facebook Page) enter Facebook.

Social media can extend the reach and participation of events and can create a far bigger impact and awareness than otherwise. Social media provides the interactive platform for people to voice their opinions before and after the event takes place. Those attending may be followed by the networks and groups that they are part of, and if all the participants are included, this could multiply into thousands.

Posting rehashed content and a mangled set of old ideas cannot do much for a blog. The challenge lies in getting such content or writing it yourself. Bloggers use both honest and dishonest means to get good content, but in the end, the successful ones are those using honest means of getting original content.

The cost of customer acquisition is high when you use traditional marketing channels. For every ten prospects you may turn one into a customer. Using social networks the ratio is a lot higher and maybe as high as one in fifty e.g. for every 50 prospects you may convert one into a customer. The good news is you can use systems to reduce the actual marketing cost when using social networks to market your business and get return on your investment.