If you are small business or operate with a small team then you probably do not have a lot of time for social media and trying to staying on top of the constant changes that the likes of Facebook undergo can seem daunting.

Over the last couple of years many of our clients have secured our social medial marketing solutions for business and seen the positive results in their email marketing lists too. A blog is now a vital communication asset for your business and it also works twofold through providing ample material for a GiveAway campaign that grows your email marketing list.

It is not enough to just be on “Facebook” and other social media sites and even if you feel you have a connection with people on these sites you and your business can do more. You can take the social media marketing NZ relationship to another level by responding to them personally. Whenever possible address your fans by their name and respond to their comments individually.

Business email and social media marketing campaigns are now less likely to be standalone marketing initiatives. More often than not Businesses market their products or services via online and offline channels simultaneously and managing the response from various the channels is a challenge that is now met with our marketing support applications.

Mobilize Mail, is a local ESP (email service provider) and it is important we know the DIA’s interpretation of Unsolicited Electronic Messages Act 2007. We recently requested their insight on ‘consent’ via social network membership.

Just like web design, getting the layout of an HTML email right is essential. Here are some tips focusing on the layout and format of your email, these tips will help your Email marketing NZ campaigns to be successful.

In this video, Brian Brown from Silverpop discusses three tactics for taking your email marketing strategy from being outdated to being outstanding.

SEO or Search Engine Optimization basically refers to the process of increasing the visibility of a website in search results engine – like Google or Yahoo.
You can certainly pay for the privilege of ranking high on the search results and many SEO professionals will tell you that the only way to get good ranking is to pay for it. But can you do it yourself?

Writing articles and blogs used to be a more organic and natural process where you could just write without thinking about how your article would be found and who would read it. Now, as authors and bloggers, we are having to concern ourselves with things like search engine optimization (SEO), back linking, link building, natural links and of course how all this then links into Social Media Marketing NZ – which now plays an important part of a businesses online reputation management.

Blogs are a great way to reach out and as a business marketing tool they offer you the ability to highlight aspects of your business and can add interest to goods and services that link into other business assets like websites and social media sites. From a Social Media Marketing NZ perspective, when “blogging” it is crucial to have your blog linking to your websites and social media sites, getting readers to click through to your main assets has to be the primary goal of a blog. Making the blog interesting and informative will maximize the chances of the reader engaging with your brand and business.