Over the last couple of years many of our clients have secured our social medial marketing solutions for business and seen the positive results in their email marketing lists too.
A blog is now a vital communication asset for your New Zealand business and it also works twofold through providing ample material for a GiveAway campaign that grows your email marketing list.
If you could grow your email list by 1155 subscribers in four weeks, would that benefit your business? This is a real result experienced by a Mobilize Mail client.
How Did Our NZ Client Get 1000+ New Leads With Our GiveAway Campaign?
While it only took four weeks to achieve an outstanding result – for this particular client it took a little longer in reality as the GiveAway campaign was an ebook and the contents came from our client’s blog.
Depending on how many articles you create and publish on your blog it can take a few months to acquire enough for an eBook. However as many of you know – a blog is a wonderful communications tool for your business and it is constantly working for you in Search Engines where your assets can be presented in first page results in key word searches.
Social Media networks like Facebook, LinkedIn, etc are also wonderful referrers of traffic to your online assets, however Search is still the biggest referrer of traffic so it is important to get the foundation of your online assets set up correctly.
This is why a blog is the starting point of our Mobilize Mail social media marketing solutions for business.
With the eBook GiveAway campaign lots of referring channels were utilised including Facebook, Twitter, LinkedIn, email, and inbuilt referrer widgets enabled entrants to also refer the eBook to their email list, and post onto their Facebook and Twitter profiles.
GiveAway Campaigns Go Up A Gear
This ebook campaign also went a step further by offering yet another freebie as part of the sign up process and this freebie was 2 free chapters of a published book and every entrant who downloaded the 2 free chapters got a heavily discounted offer on purchasing the Book.
This component of the Giveaway campaign is called ‘up-sell’ and the client experienced sales of the book as a result. So now the free eBook returned over a thousand new subscribers onto their email marketing list and it provided actual income via the up-sell and discount process.
So let’s look at how this success was achieved for our client.
Giveaway campaigns like eBooks can be ongoing for your New Zealand business and with new releases twice a year your email marketing list can grow with quality targeted subscribers. The next step in the process is to manage the leads you have got as a result of the eBook campaign and our LMS (Lead Management System) is a perfect application to help you secure business and work out which channels work for bringing in new leads (prospects).