Its easy to get caught up in one marketing channel and forget your business has many channels and they all need attention. Perception rules therefore ignoring your social media profiles or your email list may be a detriment to your business. More than likely an employee will favour one channel over another e.g. he or…
Well we know there is no such thing as ‘normal’ so we can all relax. The experts who analyse email marketing statistics can and do arrive at an average unsubscribe rate range however we believe looking at that rate in isolation of other factors may deter you away from analysing your statistics regularly on the…
Depending on your eDM (email marketing) activity your business email list may lose up to 10 percent of subscribers every year. How so? All Business Email marketing in New Zealand needs to comply with the Unsolicited Electronic Messages Act 2007 (The Act). A vital component of the Act is the honouring unsubscribe requests. Any business…
There is a very simple way to find out if your email marketing is creating sales for your business. When you use an ESP like Mobilize Mail you get statistics per eDM (email marketing) campaign. These statistics let you know what the recipients did with the message you sent to them i.e. did they open…
Auto Messages or ARs as they are commonly known can achieve a lot for businesses but they are infrequently used and we have a theory as to why that we will share with you in this blog post. Mobilize Mail’s new ESP system called MMAPP3 has a nifty feature that allows you to turn your…
Email Marketing (eDM) campaign measurement is often overlooked. And there is a perfectly valid reason for this, often so much time, and energy has gone into creating the content and presentation of the eDM there is resounding relief when the ‘deliver my message’ button is finally pushed. Often we hear our clients say…. “Yay! that’s…
Landing pages are the webpages your email recipients land on when they click links in your eDMs (email marketing messages). These pages are key to your business email marketing success. What pages are your eDM recipients landing on? And what action are they taking next? When you use landing pages properly you’ll be armed with…
Internet browsers will present your eDM’s (email marketing messages) differently. Do you know how your messages present in the commonly used browsers e.g. Firefox, IE, Chrome etc? When Mobilize Mail tests eDMs for clients as part of our premium service (business eDM campaign management) we are some times surprised at just how much browsers play…
Like a child with a new toy I am excited about our new email marketing and delivery system. If you love measurement and viewing lots of statistics our new MMAPP3 (as our techies call it) is pushing all the right buttons. MMAPP3 is designed to empower our clients to make even smarter choices to secure…
This blog post is the final part in our series on “how to market your New Zealand business with surgical precision”. Part 1 in the series provided an understanding of why New Zealand businesses need to know exactly where their customers and prospects hang out online and why they need an active yet professional social…