The good news is 52 percent of your website visitors actively respond to online advertising – according to a recent study by iProspect. The study also suggests there is a close relationship between online advertising and search engine marketing where iProspect says: “Internet users initially respond to online display advertising as follows: 31% respond by…

I recommend MOBILIZE MAIL I have been using the services of Mobilize Mail for nearly 18 months, both for my own business NEW ZEALAND FOR YOU, and also through my involvement in two other property marketing firms. From my first meeting with Donna Richardson of Mobilize Mail, I was very impressed with her enthusiasm, her…

Recent research on business email marketing has revealed the five practices that can end any chance of email marketing success. We suggest you keep this list handy when you are email marketing so you can avoid making these easy-to-do mistakes that can sever any chance of successfully using email to market your business. Avoid these…

The survival of magazines is online says eMarketer. 2008 saw many magazines fold and overall revenue from advertising drop by 7.1 percent. While this information is for the American market – it’s hard not to see a similar pattern here in New Zealand. We have more consumer oriented magazines per capita than any other nation….

Mobilize Mail added an additional feature to your account and it is providing you with more mailing list subscribers. The new feature is a reminder email sent to the person who did commence but did not complete the subscription process to join your mailing list. The results of a review conducted by our support team…

Mobilize Mail’s Smart Landing Pages provide additional email marketing solutions for existing and new customers. This case study presents a real client example of a Quote Submission Form. All Things Finance (client) provides the market with finance solutions. The client’s web site houses an online quote submission form designed and developed by Mobilize Mail. Customer…

Listening to the feedback you get from your customers is key to winning, and retaining business. The frequency of feedback from your customers on your services and what what you choose to do with the information can make or break your business. The key to keeping your customers close is to seek their input by…

A panel of email marketing professionals were interviewed recently who work closely with SMEs. A key question was asked: why should an SME put scarce resources into email when times are tough? Here’s some answers that emerged… Easy low-cost entry Email marketing is something businesses have done without breaking the bank, starting off with a…

Here are a few tips for writing articles, newsletters, business updates for email: 1) Keep It Short. Online Writing Needs to be Shorter than other Writing All words must serve a function. Replace long words with short words. Avoid meaningless jargon, frills and the tendency to inflate to appear important Link to extended information hosted…

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….