Keep it simple is the number one tip from leading email marketers. Businesses have more customer data at their finger tips today than ever before and slowly it’s being put to good use by email marketers. As a result email content is more personalised and in 2017 more businesses will realise the potential for greater conversion from unique marketing emails campaigns; so while the back end becomes more complex the actual email message itself should remain simple.

Gareth Morgan has launched a new political party called TOP (The Opportunities Party) and it’s off to a good start with well over the prerequisite 500 financial members but what will it take for the party to get 5 percent of all party votes to get into Parliament? We believe TOP will need to fully embrace online marketing including email marketing Clinton Style

Influencer marketing has been around for a while and we’ve all seen the paid celebrity product placement and posts in social media. While we know it’s not real we still react positively to it and hence celebs get paid handsomely for their posts etc. Small businesses can also use Influencers to grow their brand and sales and without needing a big budget to score a celeb or two.

What didn’t the Trump campaign do well before they commenced their email marketing campaign? In our earlier post Expert Email Marketing Clinton Style the Clinton and Trump email campaigns were compared.

Email and Social Media produce better results for your business when they are working together.

Be the matchmaker in your business and nudge your email and social media marketing teams towards the same goal of working together on mutually beneficial initiatives so your business can achieve a higher ROI.

Email’s ROI is still ahead of most offline and online channels according to Direct Marketing Assoc. Email’s ROI is twice as good as Social, Mobile, and Direct Mail and a third better than Search. However it’s a channel that needs nurturing. Your email list subscribers need regular communication from your business and on this blog and in our revised 2016 ebook we have tips on how to improve your communication. Plus here are more helpful tips to improve your rate of email conversion (opens and clicks).

Hillary Clinton made history this week by becoming the first female Presidential candidate for a major party and it’s largely thanks to her competent team including those responsible for email marketing – (check out our list of what we’ve learned from Hillary Clinton’s email marketing – later in this article).

Business email marketing in 2016 is alive and well and it remains the preferred communication channel for businesses worldwide. Use of email is actually growing in popularity contrary to what some would have you believe.

Email applications were quite basic not that long ago but that’s in the past. The growth in email use has seen tech firms invest more in their email applications adding more user friendly features.

Businesses reliance on email as a communications channel with customers, prospects and advocates is growing with it’s use expanding beyond the monthly newsletter. A recent Salesforce survey lists typical campaign types used by their customers. While most of their customers are located in America; here in New Zealand the types of email campaigns are growing too.

Mobile use for email is growing in New Zealand. Business to Consumer (B2C) emails have a higher open rate than Business to Business (B2B).

Mobile open rates of 40+ percent are now the norm for our B2C clients whereas our B2B clients expect to achieve around 30 percent.