Content marketing has gotten a lot smarter and it’s rewarding businesses and marketers globally with higher rates of conversion. Marketers are always looking for proven strategies that provide their clients with higher rates of user engagement. Interactive content marketing (ICM) is it and there are lots of different tools to use, many which gleam a bit more data out of the user for the business. It could be said that ‘interactive content marketing is ‘remarketing’ on steroids.
There’s no way to avoid content marketing, it’s huge business and projected to grow to an annual spend of more $3 billion (USD) by 2019. It’s fair to say for the majority of marketers, they’re using content marketing in some form whether they’re cognisant of it or not. Businesses whom have embraced it for some time will now be using ’Interactive Content Marketing’ to improve their campaigns.
Buzzwords have been around for over 60 years and according to the Buzzword entry in Wikipedia, businesses would fail to operate these days without them. So let’s introduce you to a recent buzzword in the digital marketing space – ‘Digital Storytelling’.
Content marketing has come of age yet New Zealand businesses are slow on the uptake and this has in many ways worked in its favour. Mistakes have been made and strategies tested and honed so now is the time for local businesses to jump onboard and embrace it.
Gareth Morgan has launched a new political party called TOP (The Opportunities Party) and it’s off to a good start with well over the prerequisite 500 financial members but what will it take for the party to get 5 percent of all party votes to get into Parliament? We believe TOP will need to fully embrace online marketing including email marketing Clinton Style
Quality content leads the way for SEO and content marketing also takes centre stage among digital marketing strategies.
Placement of well written articles on reputable third party websites is paramount for SEO and here’s why…..
Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).
Apple’s recent announcement that it’s iOS9 supports Ad Blocking software came as a shock and caused immediate advertiser and publisher panic online.
While Ad Blockers are not new – Apple’s move is considered a game changer.
Smarter businesses have fully embraced content marketing as their primary inbound marketing strategy and it’s delivering results. Content is King and it will remain forever so therefore it’s how important to know how to use it to fill your business pipeline.
Content marketing needs to be assessed on its holistic value to your business not just the direct measurement of views and clicks.