The words “drive them to your website” may soon become obsolete as social media online marketing platforms and interactive websites continue to increase in popularity. Remember when having your own URL was the key focus of your marketing plan? And building a huge website with all the bells and whistles was how you communicated with…

Giapo, in support of World Malaria Day decided to donate all revenue earned between 3pm and 4pm on the 25th of April 2010 to UNICEF NZ.

Rodney Wayne’s Downstage Promotion was part of an ongoing promotional program in conjunction with Downstage Theatre. The March 2010 promotion offered a give-away of a complimentary cut and blow-wave at Rodney Wayne Cuba Mall, two tickets to the opening night of Biography of my Skin starring Miranda Harcourt and a voucher for food and beverages to the value of $200 at the Hippopotamus restaurant at The Museum Hotel.

Deals rate highly with social media users but it’s not the only reason they follow New Zealand businesses on sites like Facebook and Twitter. A recent survey by MarketingSherpa gave ‘Specials and Deals ‘top billing as the most desired reason for following a brand online. However learning about a brand’s service, new products and features…

The success of social media marketing campaigns is often unpredictable, and that’s all down to human behaviour. Humans usually have a balanced approach to their daily lives but now and then we make decisions that don’t quite make sense. So, it can be difficult to know whether your campaign is going to be successful. However,…

The ‘commercialisation of social networking’ is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.

I have exciting news – we have added a Social Media Tag Library in your Mobilize Mail Account. You can now reap the rewards by gaining more visibility for your business through email marketing. Each time you mail out to your database (mailing lists) you can gain more views of your email content with the…

Wow! Technically we are in a recession however you would be forgiven for not realising it if your business is online. According to Neilsen Online Marketing Intelligence 2009 – the average time spent online is now 13 hours a week! More time online has also translated into more money is being spent online. Businesses are…