Outlook 2003 was one of the first major email applications to set image blocking on by default. Many email applications both desktop based and web based have followed suit. In fact these days its better to just assume that images within your email content will not be shown by 50% of your subscribers. A recent…

Back in October 2007 we presented our thoughts on email Subject Lines – Improving the Email Subject Line. Six months later and we have some fresh perspective on Subject Lines – because your email message starts here! If the subject line fails to win over your recipients your email message is left unread. In our…

During the ‘silly season’ you and your business may be “Out of Sight” for some of the time but you need not be “Out of Mind” and we’re referring to the minds of your customers, advocates etc. Set and Forget – Emailing Maintaining the regularity of your email communication over the holiday period need not…

The main way to get people to open your email are recognition, reputation and subject line. One thing to keep in mind is how do you get your emails opened as it is easy to hit the “Delete” key. Below are common characteristics all great subject lines share: It needs to have something that is…

Here are our top tips for newsletter success: Keep It Relevant: Ensure your newsletters contain ‘news’ or content that is highly relevant to your subscribers. We recommend mailing list segmentation to achieve targeted marketing. Your newsletter communication can contain your special deals, new products services – as long as the information is relevant to your…

A missed opportunity – increase your mailing list registrations. Many businesses are missing out on growing their mailing lists daily. A proven method of getting more people on your email mailing list is to put your registration information boldly on your homepage. Either present an animated banner that clicks through to a dedicated registration page…

It will not be a surprise to learn that the number one way to get people to open your email is to send email to people that know  you.  An Email Consumer Survey conducted by Return Path in December 2006 also revealed that 51 percent of people surveyed opened email when they had thought they…

The Australian Spam Law – “Spam Act 2003” provides an exemption for Charities and Religious organisations. The New Zealand Spam Law – “Unsolicited Electronic Messages Act 2007” is not following suit – all charities and religious organisations will need to comply with the legislation as from 5th September 2007. Imagine the following headline – “Salvation…

There is less than four months to go before the New Zealand Unsolicited Electronic Messages Act 2007 is enforced. We believe you need to be analysing your existing email marketing practices and planning your compliance project now. Individuals and Businesses can be affected by this new law due to compliance requirements for one to one…

Here is one viewpoint on the compliance requirements of the NZ Unsolicited Electronic Messages Act. “Investing in compliance increases deliverability and raises the value of an email message as it makes it harder for the junk to reach consumers over legitimate email. Anti-Spam is Web 1.0- it’s over. Compliance is Web 2.0 and it’s finally…