Emails, the abbreviation for electronic mail, replaced the old system of letter writing, while also making the exchange almost instantaneous even across continents. This makes the sharing of news and information the simplest ever.

Marketing initiatives in the real world or online, through emails or other methods, have to be very good in terms of the message they are sending to their customers, to be successful.

Have your recent email campaigns been effective? What measure do you apply to work out how successful a campaign has been? Most of us stick like glue to our email statistics reports for days after an email campaign is sent, watching the open and click rates climb.

Great news – according to Adotas and Emarketer – email & interactive marketing is increasing in popularity and getting more of the spend than other channels. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up…

We have recently applied the following enhancements to the auto-responder feature available in your account: An auto-responder message can now be delivered to a subscriber instantaneously after that person joins the mailing list associated with the auto responder rule and, A group of auto-responder messages can be pre-scheduled to activate on selected mailing list(s). For…

Earlier in the year we updated our 2008 article titled – New Year’s Resolution – Grow Your Mailing List. How did you get on – did you manage to deploy our key techniques? If so, right now you’d be witnessing new people joining your mailing list on a regular basis and you’d be getting the…

The good news is 52 percent of your website visitors actively respond to online advertising – according to a recent study by iProspect. The study also suggests there is a close relationship between online advertising and search engine marketing where iProspect says: “Internet users initially respond to online display advertising as follows: 31% respond by…

I recommend MOBILIZE MAIL I have been using the services of Mobilize Mail for nearly 18 months, both for my own business NEW ZEALAND FOR YOU, and also through my involvement in two other property marketing firms. From my first meeting with Donna Richardson of Mobilize Mail, I was very impressed with her enthusiasm, her…

The survival of magazines is online says eMarketer. 2008 saw many magazines fold and overall revenue from advertising drop by 7.1 percent. While this information is for the American market – it’s hard not to see a similar pattern here in New Zealand. We have more consumer oriented magazines per capita than any other nation….

Mobilize Mail added an additional feature to your account and it is providing you with more mailing list subscribers. The new feature is a reminder email sent to the person who did commence but did not complete the subscription process to join your mailing list. The results of a review conducted by our support team…