How is your email marketing performing? Good, but not great? We hear you ,and in this blog post, we provide a few tips, for your business.

Some of our recommendations are brand new, and we’ve also included a few reminders of the must-dos too, as it’s easy to overlook what has always worked for your business.

Achieving better results for any marketing initiative is the overall objective and if your email campaign measurement presents ‘no change’ or worse, a drop in engagement, it’s easy to become disheartened and maybe drop email marketing all together. Well, don’t do that, as email is growing! 🙂

  How relevant is the 22 immutable laws of marketing in 2018? This is a good question as undeniably this book has been a top seller for many years. Released in 1994 by Al Ries, Jack Trout, it offered a no nonsense sort of dog-eat-dog world understand of marketing, and as the saying goes: Violate them…

The go-live date for GDPR is nearing and businesses large and small are furiously working on their opt-in campaigns so they’re compliant by 25 May 2018. Of course the GDPR (General Data Protection Regulation) is EU specific but there’s no doubting it’s far reach in the global business landscape.

While many businesses on this side of the world may be looking on in horror at the GDPR, it is a timely reminder to all marketers wherever they reside and whatever industry they’re in, to adhere to anti-spam laws

For the email marketers whom have yet to get their email marketing plan underway, here are some tips to make it a huge success with more email subscribers, better conversion rates and lower unsubscribes.

Your email marketing plan will keep you focused and motivated throughout the year.

This is a good question – are your emails being read? Marketing today is tough-going especially if you’re doing the same as you ever have i.e. impersonal, transactional and always focused on what’s in it for you.

Today consumers demand more and marketers who don’t focus their content to please their intended audience end up with emails being ignored.

Some businesses are falling into the trap of just using social media to share their digital marketing campaigns.

Marketers have either forgotten the ‘tried and true’ channel “email” or they’ve fallen into the trap of believing email no longer works. This is a big mistake – email marketing remains the best channel for communication, conversion (clicking of links within the eDM) and engagement (taking further action once they’re where you want them to be – on your website or landing page).

Most businesses have been doing emailing marketing for so many years is there anything new to learn? Yes. An article contributed to BusinessBlogs recently is trending right now. It has valuable recommendations for businesses specially those whom use it as their primary channel for new business prospects.

In our earlier blog article Email List Size Matters we analysed why your email lists are so valuable to your business and what steps to take to look after them and also attract more subscribers. We don’t have ultimate control over our social profiles and pages and so many of the channels that feed our business with visitors and clients yet we spend a lot of time and money nurturing them; often with dedicated personnel tasked with updating and posting regularly throughout the day. As a business we need to also focus on what we do own now more so then ever before.

The size of your email list should be your focus in 2017. Grow it. Set up online and offline campaigns dedicated to list-building. The campaigns need to be relevant to your target audience and capture the basic information initially then follow-up with campaigns that are more targeted. Next, analyse your follow-up campaigns and all email marketing statistics to build segments of your email list subscribers so your business can target it’s offerings more accurately and be rewarded with a higher success rate.

Merry Christmas to all our clients, supporters and followers. Just like email marketing, videos also compete fiercely for consumers attention and topping the Christmas charts is the aspiration of many businesses. However with millions of views on offer no cost nor time is spared in creating a masterpiece.